No marketing budget, plan, campaign or strategy is complete without a digital component.
That’s why Pepper has launched its digital marketing arm, Pepper-e.
Digital Marketing is…
the promoting of brands using the Internet, mobile and other interactive channels.
Whilst digital marketing includes Internet Marketing, it extends beyond this to include other new media channels which do not require the use of the Internet.
As a result of this non-reliance on the Internet, the field of digital marketing includes elements such as mobile phones, mobile apps, interactive CDs, display ads and digital outdoor.
Chris Brogan will tell you, it’s NOT about you. When you start making 6 digits money, it might not even be about your product. Cliche as they are as the do-gooders in the corporate world, the Starbucks video below is an example of using your influence to make things happen AND leave your fans with that warm feeling that their money is going to a company that cares less about their bottom line, and more on making the world a better place.
**I made that comment about not being about your product because there isn’t a mention about coffee or really Starbucks. It’s about RED and AIDS in Africa. Full stop. **
This post is taken from http://fuelingnewbusiness.com/
Prediction: The small-to midsize ad agencies that make social media central to their business model will find success and thrive in spite of the recession.
Social media marketing is projected to grow at an annual rate of 34%, faster than any other form of online marketing (Forrester Research: US Interactive Marketing Spend 2009 to 2014 Report issued Summer 2009). The Fortune 500 companies not using social media has dropped dramatically – from 43% now to only 9% (eMarketer).
Virtue, a social media management company, has released its second annual ranking of the most social brands, The Vitrue 100, derived from their daily analysis of over 2,000 popular brands on the social web.
“The Vitrue 100 helps provide the industry with overall trends. We issue the list to highlight the most social brands and help demonstrate the value of social media marketing.”
The Vitrue 100 of 2009
1. iPhone
2. Disney
3. CNN
4. MTV
5. NBA
One of my work peeves is when people fail to take ownership for outcomes. At KFC they put it in a nice neat concept they called the accountability ladder. At the bottom rung you are powerless or so you think. Relying on others’ actions to determine the outcome for you. At the tip top you own outcomes even if you don’t have all the resources and authority to affect outcomes.
So you’re the courier at the ad agency and you can sit and wait for someone to tell you what to do. Or you can make your own job. You can help media update the scrap book or track competitive advertising or any of 100 jobs available to be done. You can bring back the letter that someone addressed wrongly and say “that’s what they gave me” or you could make damn sure it reaches Mr Jones in Frederick Settlement not Frederick Street. Saying you didn’t deliver it because it had the wrong address or you could not find it may have been more excusable 100 years ago before mobile phones. (And even then you could find a way) The key is ownership. At pepper, we have a courier named Damian Primus who knows how to climb.
When someone says or implies they didn’t do something because somebody didn’t do something; I feel like doing something. And it does not have anything to do with giving them recognition or reward or a promotion.
So I encourage all the people around me to climb the accountability ladder. Climb away in 2010 and beyond. Only you can keep you down.
“The World needs a tape like this”. Ha! Did you even need the extra copy on the bottom to highlight that it was a famous ‘Bushism’ that has Republicans shaking their heads in shame?
Ok, more about the actual ad. Tesa tape is visible enough on the inside of the reel. This ad is BOLD & BRAVE and memorable. But that’s just my opinion.
Let me know what you think in the comment section below.
The power and value of social media have been rapidly increasing in 2009 . The column below by Jeremiah Owyang pretty much sums up 2009 social marketing trends. Can’t wait to see what happens in 2010. One thing is for sure though, companies and brands would be investing more time, energy and resources in social media.
About 9 months ago, I decided to take my small agency down the dark unknown digital road. At around the same time, quite by accident, I hired someone who had studied web design and communications. Aisha had been hired predominantly for her old media, graphic design skills. Her arrival meant that for the first time we had someone who could not only build a website but also answer our silly web questions. If she did not know the answer, she didn’t give us bs. She researched it and came back with an answer.
She has been aided and abetted by another Pepper staffer, let’s call her Q (because that’s her name), who blogged in a previous life. For a small agency with limited resources this was a bold move. 2/13’s of our agency manpower spending most of their time on a market that does not yet exist.
Coinciding with the holidays, our blog, ‘Pepper Mout,’ just celebrated its 100th blog post. Pepper Mout launched last November 2009. We’ve been experimenting with the medium ever since. You’re currently reading our 101st Blog Post.
In honour of this auspicious occasion, and with a view to serving you better in the coming year, here are our Top 10 Must-Read Posts.
When you have people ‘liking’ and posting your ad to Facebook – it’s a plus. When you have people taking the time to spoof your video with videos of their own – you’ve got it made.
A couple of friends have posted this Gap advertisement, Talk to the Moose, to their Facebook profile stating how much they like it. The ad is mini-music video featuring mini-stars – children. Much like Beyonce’s celebrated and much spoofed Single Ladies video the ad features lots of dancing. But Gap ads always tend to be groups of people – usually looking like they’re having a smashing, rollicking good time in their Gap gear.
Now, we get the official spoof – I’m sure there’s more to come.
Also, check out the cheerfactory.com, the site advertised at the end.
Prompted by a client’s question ‘What are the top websites in the world?’ I took a look a T&T’s top 50 websites, as computed by web-statistics company, Alexa, whose ranking system is based on site visitors and page views.
That Facebook, Google, YouTube, Yahoo and MSN lead the top 50 is expected – they dominate worldwide lists. But Twitter & LinkedIn’s absence from TT’s top 50 list, is unexpected. The lessons learnt: Read more »
Here’s a good post from my new media guru Seth Godin. He’s basically saying don’t try to sell the customer “on the first date”, build some trust first. This speaks to the need for Company sales approaches, including websites, to be more about giving than getting. The getting (sales) will come after we start a conversation, establish a relationship and build some measure of trust. Read more »
One thing I really like about WonderBra ads is that they’re not entirely transparent, and that’s their style stamp. Even with this ad, you get Dad at the playground with son, but the son blocking Dad’s eyes? And THEN you see the WonderBra log in the upper right corner and you can’t help but chuckle.
Let me know what you think about this ad in the comment box below and check out these Wonderbra ads (and here) let me know if you agree with my observation above.
The power and value of social media have been rapidly increasing in 2009 . The column below by Jeremiah Owyang pretty much sums up 2009 social marketing trends. Can’t wait to see what happens in 2010. One thing is for sure though, companies and brands would be investing more time, energy and resources in social media.
