Twitter is so much fun! Real life time posts, by real people; some famous. You read people’s stuff (strangers) and if you feel moved, you drop a line and all of a sudden, you’re on their virtual doorstep bringing a casserole.
So obviously I’m following Starbucks. Yesterday they posted a link about “Paying it Forward” . A CNN report about a simple act of kindness. First received with astonishment, now destined to become a norm in the culture of Starbucks.
Some Good Samaritan, while going through the Starbucks drive-thru decided that s/he would pay for the person behind them. Anonymously, unconditionally, ‘just because’. The person behind had such a rush of endorphins they paid for the person behind them! What started off as some person’s good deed for the day is now, US national news.
Why is it national news?! Because good deeds are no longer unconditional. If we had money to spare, yeah, we’d pay someone’s daily parking. If we had time, we would go volunteer at the community centre or cut our neighbours lawn because we were doing ours. As business owners’, we would give ‘thank you’ cards for loyal customers, or rewards for referrals; if we could afford it. And then we must factor in the reward for doing such a thing. Would it be ‘profitable’ to show your customers gratitude for going past all the other competitors and choosing our business?
Wouldn’t it be crazy if this small wave of kindness turned into a tsunami of goodwill and changed the face of how we do business? Caring companies, fostering caring customers that might lead to a more connected, giving world.
I challenge any person reading this to do an act of goodwill ‘just because’. Buy that homeless man breakfast. Finish reading that newspaper? Offer it to the person on the bus next to you. Someone asks you for directions, don’t just tell them, offer to show them.
Do it for no other reason than the free endorphin rush.
Bloggger: Q
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Tags: Do-Good MarketingPosted: on Tuesday 3rd March, 2009 at 8:27 pm
Category: Do-Good Marketing.
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