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Ad Inspiration- Heinz

By Quilin Achat on Monday 9th November

heinz celery trees & sun dressing‘Pourable Sunshine’, mmm. A clean, well executed ad that just makes you want to reach for the greens.

I can’t get over the visual metaphor of the celery sticks looking like towering trees with Heinz Salad Cream dripping over them like a ray of sunshine would.

This ad does so many things for me, from the appealing visual, to the soothing use of colour to the succinct tagline.

Yummy ad Heinz! Don’t you think? What do you like about this ad? Leave your comments below.

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Posted: on Monday 9th November, 2009 at 8:18 am
Category: Ad Inspiration.
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  • dennisramdeen
    Know what you mean...but retro in a credible way I find, not like they are trying too hard to be cool. That said, the retro for me distracts from the core message rather than helps to bring it out. I'm not so sure that the graphic design delivers enough on the idea of "pourable"..yes we see the product coming out from the mouth of the bottle, but for some reason I don't walk away from this add thinking I can pour my salad creme....maybe I'm too daft, dr
  • aisha
    this ad just looks very weird to me. is it supposed to be retro or something?
  • lol. maybe it is a moon and Heinz is saying you could have a healthy midnight snack?! hmm... Dennis I thought you love the use of white space, in this case, yellow? Gosh this ad makes me hungry.
  • dennis ramdeen
    ok maybe I'm being anal...but if the page is the skyline then surely the sun should be positioned more centre or east of the page...in fact it should be positioned somewhere around 12.00noon which is the universal signal to lunch....this sun is actually a moon then, and then this is really a nite cream and that's what my wife puts on her face..talk about
    Heinz finding alternative uses for their product...baking soda has been doing it for years!, dr
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