One thing I really like about WonderBra ads is that they’re not entirely transparent, and that’s their style stamp. Even with this ad, you get Dad at the playground with son, but the son blocking Dad’s eyes? And THEN you see the WonderBra log in the upper right corner and you can’t help but chuckle.
Let me know what you think about this ad in the comment box below and check out these Wonderbra ads (and here) let me know if you agree with my observation above.
yeah i see what you mean. It takes me a beat, a second, to understand their ads. There’s a very eloquent quote about the difference between art and design- Good art is interpreted. Good design is understood.
The thing about this ad is once you get it you feel compelled to show others…great pass on factor. Edginess is defintely one of the attributes this brand wants to own, dr