Chris Brogan will tell you, it’s NOT about you. When you start making 6 digits money, it might not even be about your product. Cliche as they are as the do-gooders in the corporate world, the Starbucks video below is an example of using your influence to make things happen AND leave your fans with that warm feeling that their money is going to a company that cares less about their bottom line, and more on making the world a better place.
**I made that comment about not being about your product because there isn’t a mention about coffee or really Starbucks. It’s about RED and AIDS in Africa. Full stop. **
“The World needs a tape like this”. Ha! Did you even need the extra copy on the bottom to highlight that it was a famous ‘Bushism’ that has Republicans shaking their heads in shame?
Ok, more about the actual ad. Tesa tape is visible enough on the inside of the reel. This ad is BOLD & BRAVE and memorable. But that’s just my opinion.
Let me know what you think in the comment section below.
One thing I really like about WonderBra ads is that they’re not entirely transparent, and that’s their style stamp. Even with this ad, you get Dad at the playground with son, but the son blocking Dad’s eyes? And THEN you see the WonderBra log in the upper right corner and you can’t help but chuckle.Â
Let me know what you think about this ad in the comment box below and check out these Wonderbra ads (and here)Â let me know if you agree with my observation above.
I love Malibu Rum commercials.  I love the stereotypical Caribbean portrayal and the worst-case scenarios that they satire Caribbean people will never experience because Malibu Rum keeps  us, “seriously easy going”.  And if WOM depends on its ‘talkers’, it’s definitely the born and  raised Caribbean people who will talk about how jokey these ads are.Â
When we started blogging for Pepper it was still a very new thing to us and we were really unsure of what was the ‘proper’ format, how we would get information to post and if this was something we would be able to maintain.Â
Some days we still are unsure of all three of those things, but one thing our featured blog does is breaks the mould and at the same thing re-enforce all those things about blogging writing  that we ourselves discovered…
Be Passionate
Be Authentic
Be Informative
Be Entertaining
Keep it Simple
If you don’t know about Gary Vaynerchuk, wake up Van Winkle! Â Below is an example of how a passionate authentic knowledgeable entertaining simple guy got Ellen to understand wine and…lick a rock. Â Yes, a rock.Â
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p.s. Video blogs are the “new blog”. Â If you don’t think you’re a good writer but you can sure tell a story, there’s good chances that someone out there will want to see it.
Once your eyes are opened you just start seeing them everywhere; viral vidoes that is. Here’s a great one by Thomson Airways. With over 500K hits on Youtube it’s generating quite a buzz and it should, using ingenuity to put an interesting spin on something we’re so quick to tune out..the safety features. This should’ve make damniwish.
This series is totally borrowed from Econsultancy.com so i’m just joining this WOM bandwagon and once agan proving, that good viral videos are worth their weight in…clicks?
If you’re not sure what a viral video is, check here and if you’re inspired to do one for your company or yourself, check here.
Check back for more cool viral videos, here’s my favourite. If you like it or not please comment below and feel free to leave a link to your favourite viral video too.
