Creativity is not about doing extraordinary things simply, it is about doing simple things extraordinarily. For example, check out this outdoor bench that Kit Kat “owns”.

The park bench is disguised as a giant Kit Kat bar, with the line “Have a break. Have a Kit Kat.”

The bench actually does look like a giant Kit Kat bar and reinforces the brand message of taking a break by inviting people to take a break by sitting and relaxing on the bench.

Simple and memorable, cost effective and impactful. Very clever way of standing out while keeping on strategy. Let’s hope these benches are being maintained because it won’t be that appetizing with bird droppings and adverse weather conditions…

One thing I really like about WonderBra ads is that they’re not entirely transparent, and that’s their style stamp.  Even with this ad, you get Dad at the playground with son, but the son blocking Dad’s eyes? And THEN you see the WonderBra log in the upper right corner and you can’t help but chuckle. 

Let me know what you think about this ad in the comment box below and check out these Wonderbra ads (and here) let me know if you agree with my observation above.

‘Pourable Sunshine’, mmm. A clean, well executed ad that just makes you want to reach for the greens.

I can’t get over the visual metaphor of the celery sticks looking like towering trees with Heinz Salad Cream dripping over them like a ray of sunshine would.

This ad does so many things for me, from the appealing visual, to the soothing use of colour to the succinct tagline.

Yummy ad Heinz! Don’t you think? What do you like about this ad? Leave your comments below.