Caribbean Tutors posted a series of Facebook ads that are either deliberately terrible, and therefore offbeat and eye-catching, OR are accidentally terrible and are just embarrassing.
Speaking for myself – a middle aged white male groaning about CXC caught my attention so they’d have to be deliberately *fake* terrible. But in a small way they’re not great ads because they’re misleading.
The Art of Marketing Conference, Toronto 2010
I very recently attended the Art of Marketing Conference in Toronto. The event was billed as:
This one day conference features six internationally renowned bestselling authors and leaders who will share an exciting blend of cutting edge thinking and real world experience on today’s most critical marketing issues. Don’t miss out on your chance to be a part of history and network with over 1,200 of Canada’s most influential marketers.
Lust. Mystique. Power. Alarm. Prestige. Trust. Vice. According to Sally Hogshead, these are the 7 triggers to persuasion and captivation. At the Art of Marketing conference in Toronto on March 2, 2010 she delivered a fascinating presentation complete with Jagermeister shots. To learn how to fascinate your audience, go buy her book and visit her website. She was one of six amazing speakers with a Ron Tite as a very entertaining host. (more…)
No marketing budget, plan, campaign or strategy is complete without a digital component.
That’s why Pepper has launched its digital marketing arm, Pepper-e.
the promoting of brands using the Internet, mobile and other interactive channels.
Whilst digital marketing includes Internet Marketing, it extends beyond this to include other new media channels which do not require the use of the Internet.
As a result of this non-reliance on the Internet, the field of digital marketing includes elements such as mobile phones, mobile apps, interactive CDs, display ads and digital outdoor.
-Wikipedia
Coinciding with the holidays, our blog, ‘Pepper Mout,’ just celebrated its 100th blog post. Pepper Mout launched last November 2009. We’ve been experimenting with the medium ever since. You’re currently reading our 101st Blog Post.
In honour of this auspicious occasion, and with a view to serving you better in the coming year, here are our Top 10 Must-Read Posts.
Happy Holidays to all! (more…)
Prompted by a client’s question ‘What are the top websites in the world?’ I took a look a T&T’s top 50 websites, as computed by web-statistics company, Alexa, whose ranking system is based on site visitors and page views.
That Facebook, Google, YouTube, Yahoo and MSN lead the top 50 is expected – they dominate worldwide lists. But Twitter & LinkedIn’s absence from TT’s top 50 list, is unexpected. The lessons learnt: (more…)
Here’s a good post from my new media guru Seth Godin. He’s basically saying don’t try to sell the customer “on the first date”, build some trust first. This speaks to the need for Company sales approaches, including websites, to be more about giving than getting. The getting (sales) will come after we start a conversation, establish a relationship and build some measure of trust. (more…)
