Archive for the ‘Positioning & Differentiation’ Category

Loblaws: Supermarket to Superwarehouse

Tuesday 24th November, 2009
Supermarket or Superwarehouse?

Supermarket or Superwarehouse?

I’m walking through a Loblaws Supermarket in Toronto yesterday and started thinking; “This is not an efficient way to sell stuff”. And this led me to thinking that 20 years or less from now, we’ll look back at how people used to shop for weekly sustenance. This Loblaws store is huge with; high ceilings, wide isles, fresh fish, a pharmacy, a bakery and was one of the first to offer self check out.  All of this costs a lot of money to install and maintain and I have not as yet mentioned stock evaporation (aka shoplifting; one chain in T&T I know budgets 1 % of gross sales, so it has become a planned item)  In spite of all of this at

Loblaws, the experience is pretty blah.  You have thousands of choices but the experience is ordinary.  It could be that I caught them on their recovery day after the weekend crowds.  But I don’t think that’s the problem.  (more…)

Galco’s Soda Pop- Bubbles of Passion

Wednesday 11th November, 2009

Oh, thank the heavens that they still exist.  People with Passion.  People who exude passion so deeply that it’s just contagious and with barely any soapbox dramatics, they’ve got a whole bunch of tribe of people behind them. 

As you watch this video about John Nese and his 500 brand Soda pop store, Galco’s, two things will become very clear:

  • this man LOVES what he does and clearly knows his product
  • isn’t willing to sacrifice his passion for a sale.

Thanks Heavens!

“Set yourself apart and provide your customers with something that NO ONE else has.”  -  John Nese

Rituals brings Jamaican staple to Trinidad

Wednesday 11th November, 2009
Photo taken from Ritual website

Rituals

It had to happen.  Someone had to see the potential goldmine of bringing Jamaica’s version of Doubles to Trinidad.  Just as many Trinis see Doubles as a daily staple, it’s the same way Jamaicans see their patented Patty. Well, Mario Sabga Aboud, the Sam Walton of ‘ready to eat and drink retail in T&T’, has chosen his Rituals chain to pedal the pride of Jamaica.  And from my observations it may not be doing too well.  I think there may both be a price and an experience issue.   (more…)

Are you untouchable?

Monday 26th October, 2009

I’ve been reading an article in the New York Times titled “The Untouchables”  which basically talks about how you must stay ahead of the curve to remain competitive in the labour market. So what differentiates you from others in your industry or workplace? Are you easily substitutable or irreplaceable?   (more…)

Differentiation: Vanilla or Chocolate Macadamia?

Sunday 25th October, 2009

Ice Cream Whipped Cream Cherry on Top

In a world in which more and more average work can be done by a computer, robot or talented foreigner faster, cheaper “and just as well,” vanilla does not cut it anymore. It’s all about what chocolate sauce, whipped cream and cherry you can put on top.
- Daniel Pink, the author of  A Whole New Mind

When the boss and her hr manager and CFO are sitting late on a Friday afternoon trying to figure our who to keep and who to let go, what side of the pink slip divide would you be on? Are you an untouchable? And when the promotions and raises start coming again, will your name be called? (more…)

Go where your customers are…

Wednesday 21st October, 2009

Scorch Magazine, Issue 15, Friskies ad Scorch Magazine, Issue 15I’m leafing through the Scorch October edition and I run into a Friskies ad. Now let me say up front that I know zero about pets, their needs, their likes and their owners’ buying habits. Yet I was very surprised to see Friskies in the same company as Zen, Zanzibar and Sweat Rice.

I figured the Friskies buyer would be a female skewed or male metro sexual 35 and over with discretionary income to burn. I pegged the Scorch reader a bit younger (say 25 max?) and who are more interested in putting a tattoo of a cat on their ankle than feeding one. (more…)