By Bjorn Stodart on Thursday 8th July
This ad is a major let down, what is really going on here?
So I came across this ad in the newspaper the other day and had to do a double take (but not in a good way). Take a look at the latest Degree has to say about their product(s). Here we have a smiling bride who appears to be hovering in mid-air? Upon closer inspection you will actually notice that she is standing gingerly on a tight rope. Below her reads “Extra protection when you need it most”
The copy at the bottom (near the product shot) I believe is intended to tie the artwork and message together? It reads “Emotions can make you sweat up to 5 times more, which is why new Degree Women Antiperspirant with BODY RESPONSIVE TECHNOLOGY works in synch with your body give you extra protection when you need it most.”
To some degree (no pun intended) I see what they were trying to convey here. A bride is typically filled with an array of emotions on her big day (excited, nervous, tense, etc…) and naturally would want that extra protection when she needs it most – I get that. A bride apparently levitating in front of an old building but actually tightrope walking with a big smile? – epic fail.
My final critique would be – International ads such as this really should be adapted to their local market/region in which they appear. This just does not acclimate itself well within our Caribbean market and thus, misses the targeted audience. Aside from that fact that it’s just strange in the first place…
Keep it simple next time Degree. A bride alone with the right facial expression and overall mood/tone could have conveyed your message “more effectively”.
Posted in Design & Visual Communication | View Comments
By Aisha Williams on Wednesday 7th July
Ever wondered what were the best Facebook Fan Pages devoted to Trinbagonians and Trini brands? If so, without further FAN-fare, Pepper-e presents the Top 10 T & T Facebook Fan Pages for 2010:
10. I love Bake and Shark  |
Fans: 28,106
Interactions: 481
Page Worth: $27,361
Features: Facebook Ads; Reviews |
Sister fanpages include I love Doubles and I love Roti. This Fanpage gained traction by running Facebook Ads when the pages were first launched.
This trinity of ‘I love…’ pages are affiliated with Caribbean Job Net.
What a way to get attention – making Fanpages NOT directly related to your primary purpose! |
Read more »
Posted in Social Media | View Comments
By Dennis Ramdeen on Monday 5th July
How should the People’s Partnership (PP) and the People’s National Movement (PNM) position themselves for the 26th July vote? Just to remind you the last time around the PNM choose the “stability” platform. We’ve delivered for the last 50 years so you can trust us to keep delivering. The PP chose to position themselves as the saviours from the evils of poor management, arrogance, corruption and squander mania. So with PP “we would rise” when you let us fix the mess.
What position should the two parties pursue this time around? If I were advising the PNM I would tell them to flaunt their newly minted underdog status. They could adopt the stance of “we’ve made some mistakes, we know that and we’ve also done a world of good and want to continue doing so”. So don’t throw away the baby with the bath water. A sub-message could be that you should not put all your eggs in one basket.
The PP boys and girls should stay on their “servants of the people platform” tweaking their message to local government issues. Both parties need to be real and go easy on the platitudes and empty rhetoric. Mankind just want to know when the bridge fixin’. As the incumbent central government, the PP has a distinct advantage. However, they will have to be careful not to be seen as bullies (given their big majority), so Jack should not be talkin’ about winning everything. That will only make the PNM more attractive to their faithful and to others concerned about making sure there is someone there to guard the guards.
Posted in Positioning & Differentiation | View Comments
By Dennis Ramdeen on Tuesday 29th June
In a blog posted today by Moira Clark in MyCustomer.com, she shares one of the major findings of a recent Cisco study into the impact of social networking in organisations as being the need to change business mindsets.
In Trinidad and Tobago we are at the very early stage of acknowledging the potential and power of the online and digital space. For many CEO’s, it’s not something engaging their time and it has been relegated to brand managers to use tactically in the same way one might purchase a gondola end in a supermarket.
So social media is equated with Facebook which is seen by many of them as digital doodling and the baby is thrown out with the bath water. It’s hard for CEO’s to trust their staff in the digital space given that many of us don’t trust our people in the real world. So the minset change we need is more fundamental than one focused on Social Media. The days of the maximum centralised leader are long gone. We need companies of leaders and not just leaders of companies. Once we crack the trust thing, then we can see how we use social media to tell our story and win friends.
Posted in Social Media | Comments Off
By Dennis Ramdeen on Tuesday 29th June
Pepper is looking for Social Media activists. If you have a passion for the digital space and think you can handle the duties below, then give us a call or drop us an e-mail. Pepper is ramping up our Social Media(SM) capability and are looking for a few good sm’ers.
The role:
- Source, select and organize information for inclusion on social media networks (Facebook, Twitter, Slideshare, LinkedIn, YouTube etc)
- Ability to engage users on social media networks through the use of questions, contests, giveaways, trivia etc
- Ability to set guidelines and monitor activities such as contests and giveaways
- Monitoring of Facebook activity
- Ability to review analytical data in the form of Facebook Insights, Google Analytics and other web metrics
- Ability to make corrections, suggestions and adjustments to content based on metric data
- Promotion of the Pepper Advertising Brand by – submitting our contact info to online directories, promoting and writing for the Pepper blog, engaging fans on Facebook, monitoring Twitter activity, monitoring brand mentions and competitor brand mentions
You will be:
- Committed to transparency
- Organised, with the discipline to document your time
- Have excellent communication skills
- Adaptable, willingness to learn on the job
Posted in Social Media | View Comments
By Aisha Williams on Monday 28th June
Q: What’s the big secret that people won’t tell you about Social Media?
A: It’s not free.
Q: What’s the second big secret people won’t tell you about Social Media?
A: It takes hard work and long commitment.
Learn more truths….
Posted in Social Media | Comments Off
