Posts Tagged ‘ad’

Viral Video Success: Talk to the Moose

Thursday 17th December, 2009

Gap Christmas Ad 2009

When you have people ‘liking’ and posting your ad to Facebook – it’s a plus. When you have people taking the time to spoof your video with videos of their own – you’ve got it made.

A couple of friends have posted this Gap advertisement, Talk to the Moose, to their Facebook profile stating how much they like it. The ad is mini-music video featuring mini-stars – children. Much like Beyonce’s celebrated and much spoofed Single Ladies video the ad features lots of dancing. But Gap ads always tend to be groups of people – usually looking like they’re having a smashing, rollicking good time in their Gap gear.

Now, we get the official spoof – I’m sure there’s more to come.

Also, check out the cheerfactory.com, the site advertised at the end.

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Learning from the ‘Precious’ Movie Poster

Thursday 19th November, 2009
Precious

Precious: Click to enlarge

I felt compelled to draw attention to this example of print design.

Trinis are rarely faced with poster design. Ad campaigns are centered around newspaper ads and billboards. We are almost never confronted with the physicality of a 4 foot tall poster.

However, if you’re into the indie movie circuit or you’re an ardent Oprah or Tyler Perry fan, you’ve probably heard about this movie and seen this poster.

Precious, Based on the Novel Push by Sapphire is the story of a verbally and sexually abused, obese, Black teenager. 16 year old Precious is illiterate and has two children by her father.

But being the astute observer that you are, you’ve probably gathered all this from the disturbing poster itself.

At a glance, what do we see?

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Ad Inspiration

Monday 19th October, 2009

pedigree

I wonder how the cat got away??

 

He probably fit right through the door, the dog chased him and got stuck… then the cat came out the window and painted that face on his fat ass!! hahahahaha!! I really like it when you can see or imagine an entire story/scenario from one compelling visual – I love how advertising can be so different, I’m sure there are hundreds of ideas that could be conveyed with the use of their new product – this comedic spin is just one of many that will pull in a potential buyer :)

 

love it!

Best Use of Spot Colour

Tuesday 6th October, 2009
Republic: Plunge to a new low

Republic: Plunge to a new low

It’s scanning day! I vote this ad in for Best Use of Spot Colour! Collect your prize at the door.

Simple and effective, illustrates the ‘lowness’ of the interest rate using a sinking effect.

Ironically, I’ve used a similar water effect on the upcoming Blue Waters Website.

Sagicor’s Super-Effective Ads

Tuesday 6th October, 2009
Sagicor: Make the Most

Sagicor: Make the Most

Sagicor: Achieve anything

Sagicor: Achieve anything

Of course, I saw the full page version of this ad every DAY, but when I want to scan it I can’t find it. (more…)

Happy Belated Republic Day

Tuesday 6th October, 2009
BG Trinidad & Tobago

BG Trinidad & Tobago

OMG. Capturing this image took 5 times as long as my posting this item. First I keep the page for two weeks, then when I tried to scan it, I shorted out about half the computers at work. And yes, OK its not Monday, its an Ad Inspiration Tuesday. (more…)