We did not know her because we just met
A perfect stranger in a far far place
She saw no religion she saw no race
Welcomed with open arms we won’t forget
Our sweet new friend for life without regret (more…)
Posts Tagged ‘distribution’
Sonnet to Venky’s
Friday 23rd October, 2009
Has Venky’s paid it forward…..
Friday 23rd October, 2009
One cardinal rule in marketing is that you must get distribution before you start advertising. Why tell people about a product that they cannot find. That is a double whammy. You’re throwing away ad dollars and getting people vex as well. Some of them never return, even when you eventually make the product available.
So clearly Venky’s sponsorship of the T&T miracle makers had everything to do with their business in India and also their export markets in Africa, Europe and Asia and nothing to do with the T&T and wider Caribbean markets where they are yet to hang out their shingle. The ROI on this transaction so far is in the triple digits. Venky’s could not have got it much better. In a country where a cricketer is revered like a God, Venky’s won the toss and decided to bat for T&T. (more…)
Sonnet to Venky’s
Friday 23rd October, 2009Has Venky’s paid it forward…..
Friday 23rd October, 2009
One cardinal rule in marketing is that you must get distribution before you start advertising. Why tell people about a product that they cannot find. That is a double whammy. You’re throwing away ad dollars and getting people vex as well. Some of them never return, even when you eventually make the product available.
So clearly Venky’s sponsorship of the T&T miracle makers had everything to do with their business in India and also their export markets in Africa, Europe and Asia and nothing to do with the T&T and wider Caribbean markets where they are yet to hang out their shingle. The ROI on this transaction so far is in the triple digits. Venky’s could not have got it much better. In a country where a cricketer is revered like a God, Venky’s won the toss and decided to bat for T&T. (more…)
