No web for me!
About 9 months ago, I decided to take my small agency down the dark unknown digital road. At around the same time, quite by accident, I hired someone who had studied web design and communications. Aisha had been hired predominantly for her old media, graphic design skills. Her arrival meant that for the first time we had someone who could not only build a website but also answer our silly web questions. If she did not know the answer, she didn’t give us bs. She researched it and came back with an answer.
She has been aided and abetted by another Pepper staffer, let’s call her Q (because that’s her name), who blogged in a previous life. For a small agency with limited resources this was a bold move. 2/13′s of our agency manpower spending most of their time on a market that does not yet exist.
