The writing was on the wall. Dominos didn’t like its placing among the large pizza chains. And their self inflicted wound courtesy the disgusting actions of 2 employees, distributed far and wide courtesy YouTube made things even worse for Dominos. They needed a sea change not an incremental one.
Firstly, for those of you who didn’t hear about it, here’s what happened last year:
Dominos has chosen to fight fire with fire. Since the 2 employees used YouTube to distribute their story, Dominos decided they would use the same medium to tell theirs. And it’s a story about listening. They listened and ate humble pie. Here’s some of what their listening has led to.
