Posts Tagged ‘seth godin’

The New American Dream

Monday 8th March, 2010

I am currently reading Seth Godin’s new book Linchpin which is so compelling and purpose-filled, that I wanted to share an excerpt. The American Dream was:

Keep your head down
Follow instructions
Show up on time
Work hard
Suck it up
…you will be rewarded.

That dream is over.
“The new American Dream, the one that markets around the world are embracing as fast as they can, is this:”

Be remarkable
Be generous
Create art
Make judgement calls
Connect people and ideas
…and we have no choice but to reward you.

The American Dream

The American Dream

Seth has a point. Organizations seek and reward employees with passion and energy and are flexible in the face of change. Employers want their employees to be indispensable. The linchpin has power! “When your organization becomes more human, more remarkable, faster on its feet, and more likely to connect directly with customers, it becomes indispensable.” So what the boss really wants in an employee is an artist who changes everything and makes dreams come true, can see the reality of today and and describe a better tomorrow. What the boss really wants is a linchpin. If he can’t have a linchpin, he’ll have to settle for a regular cheap drone. Are you a linchpin or a drone?

The Art of Marketing

Wednesday 3rd March, 2010
The Art of Marketing Conference, Toronto 2010

The Art of Marketing Conference, Toronto 2010

I very recently attended the Art of Marketing Conference in Toronto. The event was billed as:

Canada’s Marketing & Innovation Conference

This one day conference features six internationally renowned bestselling authors and leaders who will share an exciting blend of cutting edge thinking and real world experience on today’s most critical marketing issues. Don’t miss out on your chance to be a part of history and network with over 1,200 of Canada’s most influential marketers.

Sally Hogshead on Persuasion & Influence The Art of Marketing Conference Bio

fascinateLust. Mystique. Power. Alarm. Prestige. Trust. Vice. According to Sally Hogshead, these are the 7 triggers to persuasion and captivation. At the Art of Marketing conference in Toronto on March 2, 2010 she delivered a fascinating presentation complete with Jagermeister shots. To learn how to fascinate your audience, go buy her book and visit her website. She was one of six amazing speakers with a Ron Tite as a very entertaining host. (more…)