Posts Tagged ‘social media marketing’

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HOW TO: Get started with Social Media Marketing in T & T

Saturday 10th July, 2010

On Thursday 1st July, Pepper Advertising / Pepper-e for Digital Marketing presented at Arthur Lok Jack Graduate School of Business’ Master of Marketing Week. These presentations act as a guide towards investing in Social Media Marketing. Social Media Marketing involves marketing your brand on various Social Networks, eg. Facebook, Twitter and YouTube which are heavily trafficked.

Learn how top Trinidad & Tobago brands are using Facebook to build engagement and loyalty, view statistics that show the impact of Brand Engagement on Brand Awareness and Brand Loyalty, view statistics on T & T internet & Facebook usage.

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Top 10 Trinidad & Tobago Facebook Fan Pages

Wednesday 7th July, 2010

top-10-tt-facebook-fanpagesEver wondered what were the best Facebook Fan Pages devoted to Trinbagonians and Trini brands?  If so, without further FAN-fare, Pepper-e presents the Top 10 T & T Facebook Fan Pages for 2010:

10. I love Bake and Shark External Link

Fans: 28,106
Interactions: 481
Page Worth: $27,361
Features: Facebook Ads; Reviews

 Sister fanpages include I love Doubles and I love Roti. This Fanpage gained traction by running Facebook Ads when the pages were first launched.

This trinity of ‘I love…’ pages are affiliated with Caribbean Job Net.

What a way to get attention – making Fanpages NOT directly related to your primary purpose!

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Companies of Leaders

Tuesday 29th June, 2010

companies_of_leadersIn a blog posted today by Moira Clark in MyCustomer.com, she shares one of the major findings of a recent Cisco study into the impact of social networking in organisations as being the need to change business mindsets.

In Trinidad and Tobago we are at the very early stage of acknowledging the potential and power of the online and digital space.  For many CEO’s, it’s  not something engaging their time and it has been relegated to brand managers to use tactically in the same way one might purchase a gondola end in a supermarket.

So social media is equated with Facebook which is seen by many of them as digital doodling and the baby is thrown out with the bath water.  It’s hard for CEO’s to trust their staff in the digital space given that many of us don’t trust our people in the real world.  So the minset change we need is more fundamental than one focused on Social Media.  The days of the maximum centralised leader are long gone.  We need companies of leaders and not just leaders of companies.  Once we crack the trust thing, then we can see how we use social media to tell our story and win friends.

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Have a passion for social media?

Tuesday 29th June, 2010

Pepper is looking for Social Media activists.  If you have a passion for the digital space and think you can handle the duties below, then give us a call or drop us an e-mail.  Pepper is ramping up our Social Media(SM) capability and are looking for a few good sm’ers.

The role:

  • Source, select and organize information for inclusion on social media networks (Facebook, Twitter, Slideshare, LinkedIn, YouTube etc)
  • Ability to engage users on social media networks through the use of questions, contests, giveaways, trivia etc
  • Ability to set guidelines and monitor activities such as contests and giveaways
  • Monitoring of Facebook activity
  • Ability to review analytical data in the form of Facebook Insights, Google Analytics and other web metrics
  • Ability to make corrections, suggestions and adjustments to content based on metric data
  • Promotion of the Pepper Advertising Brand by – submitting our contact info to online directories, promoting and writing for the Pepper blog, engaging fans on Facebook, monitoring Twitter activity, monitoring brand mentions and competitor brand mentions

You will be:

  • Committed to transparency
  • Organised, with the discipline to document your time
  • Have excellent communication skills
  • Adaptable, willingness to learn on the job

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Everybody wants to go to heaven, but nobody wants to die.

Wednesday 23rd June, 2010

The title of this blog, from a quote credited to Peter Tosh, came to mind when I was thinking of most people’s approach to the new digital media.  Everyone wants to “do digital media” but no one wants to do the hard work.  So “let’s do an e-mail blast” really means “let spam.”  And giving an opt out option on the first spam does not make it any less spam.  Ditto text blasts.  There is no short cut.  Building up your lists one by one is really the only way to go.

I’ve been trying to get people to blog in my small ad agency.  Offer of prizes has not helped.  Begging has not helped.  It can only come with genuine interest and desire to blog.  I happen to like writing, once it’s short, so blogging for me is manna from heaven.  When I interview new people, I look for interest in this new space.  So in time we will bring people into pepper who are more likely to blog.

I have also invested a lot of time in building my Linked-in connections and it’s up to me to leverage it now.  After resisting Facebook, I’ve started to pay it more attention, partially because of how I saw it used to their advantage by the UNC/COP in the last elections.

What excites me most though about this new media is its relevance and measurability.  And if we are to make its relevance work for our brands, I need to quote a T&T icon Pat Bishop.  One of her favourite pieces of advice to any team she’s coaching has frequently been “Just do the work.”

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Is social media a fad? 5 Statistics say no.

Friday 14th May, 2010

  1. Social Media has overtaken porn as the #1 activity on the Web
  2. Years to reach 50 Million users– Radio – 38 years; TV – 13 years; Internet – 4 years; iPod – 3 years; Facebook added 100 million users in 9 months.
  3. YouTube is the 2nd largest Search Engine in the World.
  4. 78% of consumers trust peer recommendations, 14% trust advertisements
  5. More than 1.5 million pieces of content are shared on Facebook DAILY.

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