Chris Brogan will tell you, it’s NOT about you. When you start making 6 digits money, it might not even be about your product. Cliche as they are as the do-gooders in the corporate world, the Starbucks video below is an example of using your influence to make things happen AND leave your fans with that warm feeling that their money is going to a company that cares less about their bottom line, and more on making the world a better place.
**I made that comment about not being about your product because there isn’t a mention about coffee or really Starbucks. It’s about RED and AIDS in Africa. Full stop. **


