Posts Tagged ‘viral video’

Viral Video Series: RED

Thursday 7th January, 2010

Chris Brogan will tell you, it’s NOT about you.  When you start making 6 digits money, it might not even be about your product.  Cliche as they are as the do-gooders in the corporate world, the Starbucks video below is an example of using your influence to make things happen AND leave your fans with that warm feeling that their money is going to a company that cares less about their bottom line, and more on making the world a better place.

**I made that comment about not being about your product because there isn’t a mention about coffee or really Starbucks.  It’s about RED and AIDS in Africa. Full stop. **

Viral Video Success: Talk to the Moose

Thursday 17th December, 2009

Gap Christmas Ad 2009

When you have people ‘liking’ and posting your ad to Facebook – it’s a plus. When you have people taking the time to spoof your video with videos of their own – you’ve got it made.

A couple of friends have posted this Gap advertisement, Talk to the Moose, to their Facebook profile stating how much they like it. The ad is mini-music video featuring mini-stars – children. Much like Beyonce’s celebrated and much spoofed Single Ladies video the ad features lots of dancing. But Gap ads always tend to be groups of people – usually looking like they’re having a smashing, rollicking good time in their Gap gear.

Now, we get the official spoof – I’m sure there’s more to come.

Also, check out the cheerfactory.com, the site advertised at the end.

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Viral Videos Series

Tuesday 17th November, 2009

This series is totally borrowed from Econsultancy.com so i’m just joining this WOM bandwagon and once agan proving, that good viral videos are worth their weight in…clicks?

If you’re not sure what a viral video is, check here and if you’re inspired to do one for your company or yourself, check here.

Check back for more cool viral videos, here’s my favourite.  If you like it or not please comment below and feel free to leave a link to your favourite viral video too.

Viral Video Success: Volkswagen’s Fun Theory

Thursday 22nd October, 2009

VW's Logo

In case you missed it, an amazingly good example of a social media campaign. Take note those of you searching for ideas to jump start a social media campaign.

Essentially, VW is trying out new ideas on changing behaviour. Their theory is – if you make something fun people will be more willing to do it. They’ve gotten people to use the stairs instead of the escalator and to throw more garbage into a garbage bin using a simple sound effect.

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