Client: Heineken
Project: Heineken Club Circuit
Earlier this year, Heineken embarked on a nightclub tour aiming to promote the brand through the synergy of international music and local DJ talent in a three-part-series called the Heineken Club Circuit.
The Heineken Club Circuit launched on August 17th at the Status Nightclub in Arima featuring DJ Cha Cha and continued on August 19th at Space La Nouba featuring DJ Jerry West in San Fernando. The last edition of the series took place at 51 Degrees Lounge on Cipriani Boulevard featuring DJ Private Ryan in Port of Spain on September 6th.
Heineken worked with these three DJs to enhance the clubbing experience of electronic music fans throughout Trinidad, and as an added treat for clubbing patrons, the nightclubs were enhanced with electro lighting and LED screens displaying a music equaliser which danced to the beat of the DJ, creating the ultimate clubbing experience.
+Pepper Events conceptualized, coordinated and executed the event.
Date: August 2012
