Humour Me
|Blog
Brand advertising, with a few exceptions, has often been reluctant to play the humour card.Too risky.Too unserious.Too easy to get wrong. Ironically, in the age...
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Stop Worshipping the Logo. Start Building Memory.
|Blog
When I started in advertising over four decades ago, logos and taglines were sacred. You didn’t “place” a logo. You installed it.With rules.With precision.Like it...
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Where is the love?
|Blog
Where is the love? (Where is the love?)Where is the love? (Where is the love?)Where is the love? (Where is our love?)Where is the love?...
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Influencers: where PR meets the group chat.
|Blog
Half of your Influencer budget is wasted.(You just don’t know which half) Confession: I wasn't always a fan of influencers. But I have come around,...
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On the radio, whoa-oh-oh-oh
|Blog
“Someone found a letter you wrote me on the radio, and they told the world just how you felt” “Cause they said it really loud,...
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A Ward of Caution
|Blog
Country brands do it.FMCG brands do it.Banks do it.Ad Agencies do it.Plenty sectors do it.All over the world. Brands give themselves awards.They pay to receive...
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Two Decades Later: The Briefs Got Shorter, In more ways than one
|Blog
On Monday, 18 August 2025, Pepper turns 20. That’s two decades of ideas, deadlines, and the occasional rum. Along the way, we’ve learned how to...
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The Emperor’s New Clothes
|Blog
We are in the middle of a revolution.Some say it’s bad for humans.That it will make us slaves to the machine.That we should be in...
Read More »Foil Me Once
|Blog
"I don't know what it is, but it's shiny, so it must be good" -18 year old (f) at Starbucks this was said off the...
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2025
2025hope you're tiny bit better than 2024ok i liedwe need you to be a lot betterthink of it as going from mother-in-law love to mother's...
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What do butterflies like?
Don't be like the six year old boy chasing butterflies with your net, saying buy me, buy me, buy me via social media, press, radio,...
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19 years – Slight pepperFri 16th Aug, 2024
AI in Action at the UWI Garden PartyMon 5th Aug, 2024
- BBQ Fundraiser for Candice Spence-VillafanaTue 27th Feb, 2024
Guava SeasonWed 31st Jan, 2024
Meet our new Intern – JosephMon 26th Jun, 2023
chat gbt talks back…and fastThu 26th Jan, 2023
Pepper Advertising launches 2 new GuysWed 4th Jan, 2023
23 predictions for 2023 in T&TThu 29th Dec, 2022
Pepper picks Ariana for Golden PepperMon 19th Dec, 2022
10 things Marketing in T&T needs to fixTue 22nd Nov, 2022
The Old Agency Model has died.Mon 31st Oct, 2022
Keep your Brand Engine runningMon 26th Sep, 2022
Scotch Brite ad hits the spot cleanThu 4th Aug, 2011
De boss ah Soup. Marketing 101.Fri 11th Oct, 2013
The Pearl of Trinidad and Tobago’s Culture.Tue 12th Feb, 2013
50 Years of Independence – How yuh feel?Sun 19th Jun, 2011
FREE GIVEAWAYS!Fri 1st Jun, 2012
Workplaces fit for monkeys.Sat 3rd Sep, 2011
Banner Advertising 101Fri 9th Apr, 2010
15 Things Marketing folks can do during SOEThu 27th May, 2021
- TTMF – Here to Home PartyTue 30th Jun, 2020
TTMF BillPay Online GraphicThu 25th Jun, 2020
Protox Pro MemesThu 25th Jun, 2020