Blog

Humour Me
Fri 8th May, 2026|Blog
Ironically, in the age of AI, that may be exactly why brands should reconsider it.  We are entering a world where polished, competent communication is...
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Stop Worshipping the Logo. Start Building Memory.
Wed 11th Feb, 2026|Blog
When I started in advertising over four decades ago, logos and taglines were sacred.  You didn’t “place” a logo. You installed it.
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Where is the love?
Tue 10th Feb, 2026|Blog
Where is the love? (Where is the love?)Where is the love? (Where is the love?)Where is the love? (Where is our love?)Where is the love?...
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Influencers: where PR meets the group chat.
Tue 4th Nov, 2025|Blog
Half of your Influencer budget is wasted.(You just don’t know which half) Confession: I wasn't always a fan of influencers. But I have come around,...
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On the radio, whoa-oh-oh-oh
Thu 30th Oct, 2025|Blog
“Someone found a letter you wrote me on the radio, and they told the world just how you felt” “Cause they said it really loud,...
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A Ward of Caution
Tue 14th Oct, 2025|Blog
Country brands do it.FMCG brands do it.Banks do it.Ad Agencies do it.Plenty sectors do it.All over the world. Brands give themselves awards.They pay to receive...
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Two Decades Later: The Briefs Got Shorter, In more ways than one
Tue 19th Aug, 2025|Blog
On Monday, 18 August 2025, Pepper turns 20. That’s two decades of ideas, deadlines, and the occasional rum. Along the way, we’ve learned how to...
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The Emperor’s New Clothes
Tue 5th Aug, 2025|Blog
We are in the middle of a revolution.Some say it’s bad for humans.That it will make us slaves to the machine.That we should be in...
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Speedboats don’t slack
Mon 21st Jul, 2025|Blog
Same sea, different craftsOne’s a cruise ship.One’s a speedboat.Ad agencies?We’ve got layers.SOPs, Slack, ClickUp.Six people touch one job.Production meetings.AI meetings.Staff meetings.Online games day.The market won't...
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Foil Me Once
Thu 10th Jul, 2025|Blog
"I don't know what it is, but it's shiny, so it must be good" -18 year old (f) at Starbucks this was said off the...
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Make 2025 the year of Customer Experience
Fri 20th Dec, 2024|Blog
by Dennis Ramdeen Winning in 2025 As we head into 2025, I have been reflecting on what businesses can do to improve their performance, especially...
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2025
Wed 18th Dec, 2024|Ad Industry, Blog
2025hope you're tiny bit better than 2024ok i liedwe need you to be a lot betterthink of it as going from mother-in-law love to mother's...
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