Dennis Ramdeen

What should Ravi B do to get out of this mess?

Sat 26th Feb, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

What should Ravi do? He's made a huge mistake and some people are smelling blood and want to feed him to the lions. This is...

What am I buying?

Thu 3rd Feb, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

Are 'All Inclusive" Fetes priced high? Or are they great value? Well let's do some math. A glass of wine, Scotch or Premium Rum drink...

Is Machel Montano messing with his brand by going back into Soca Monarch?

Sat 29th Jan, 2011Sun 9th Jun, 2013|Blog, Marketing Strategy

Machel is going back into the Soca Monarch and the fans love it. And that's all that should matter right? Wrong! Machel has been...

Size and color matter…and so does being different.

Sat 22nd Jan, 2011Sat 8th Jun, 2013|Ad Industry, Blog

I came across a Cahners Survey on black and white VS color ads which is logical. And given its robust sample size it's probably true...

Don’t advertise. Get your service right first, please.

Fri 14th Jan, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

I'm finding myself telling my service clients, with increasing frequency, to focus on their operations before investing in advertising. And recently the pepper GM has...

“Don’t waste trump”… Lloyd Best

Fri 7th Jan, 2011Sun 30th Jan, 2011

I can't remember the context, but Lloyd Best once told me "don't waste trump." I was at Stag when he told me that so it...

10 reasons why people go to an All Inclusive

Wed 5th Jan, 2011Sat 1st Jun, 2013

(Full Disclosure: I chair the UWI Fete Committee so I'm likely to say good things about the UWI Fete) To see and to be seen...

Confessions of a mostly happily married man

Sat 1st Jan, 2011Sat 1st Jun, 2013

When we moved to Canada in 2000, picking up all 6 pickneys and starting a new life on Lawrence Avenue, I became quite fond of...

The Internet. The great leveller?

Fri 31st Dec, 2010Sat 8th Jun, 2013|Blog, Digital Marketing

It used to be that publishing was an option only for the rich and connected. Not any more. Any wretch now has a soap box...

Media Schedules are the ‘orphans’ of advertising (and so are the people who plan them)

Tue 28th Dec, 2010Sun 9th Jun, 2013|Ad Industry, Blog

Winfield Aleong, my first mentor in the advertising business, used to lament that clients would spend hours haggling over the punctuation in a headline and...

Just 3 Christmas wishes for T&T

Sat 25th Dec, 2010Thu 6th Jan, 2011

That Trinidadians and Tobagonians (although I find they do it less than us Trinis) stop deifying our leaders in both state and corporate institutions. We can...