Dennis Ramdeen

T&T music and film sectors need some oxygen.
Sun 27th Feb, 2011
I lived in Canada for 7 years and have seen it work.  And it's still working.  Canada legislates how much Canadian content a radio and...
Read More »
What should Ravi B do to get out of this mess?
Sat 26th Feb, 2011|Blog, Marketing Strategy
What should Ravi do?  He's made a huge mistake and some people are smelling blood and want to feed him to the lions.  This is...
Read More »
What am I buying?
Thu 3rd Feb, 2011|Blog, Marketing Strategy
Are 'All Inclusive" Fetes priced high?  Or are they great value?  Well let's do some math.  A glass of wine, Scotch or Premium Rum drink...
Read More »
Is Machel Montano messing with his brand by going back into Soca Monarch?
Sat 29th Jan, 2011|Blog, Marketing Strategy
  Machel is going back into the Soca Monarch and the fans love it.  And that's all that should matter right?  Wrong!  Machel has been...
Read More »
Size and color matter…and so does being different.
Sat 22nd Jan, 2011|Ad Industry, Blog
I came across a Cahners Survey on black and white VS color ads which is logical.  And given its robust sample size it's probably true...
Read More »
Don’t advertise. Get your service right first, please.
Fri 14th Jan, 2011|Blog, Marketing Strategy
I'm finding myself telling my service clients, with increasing frequency, to focus on their operations before investing in advertising.  And recently the pepper GM has...
Read More »
“Don’t waste trump”… Lloyd Best
Fri 7th Jan, 2011
I can't remember the context, but Lloyd Best once told me "don't waste trump."  I was at Stag when he told me that so it...
Read More »
UWI Fete 2012: Bollywood Online Ad
10 reasons why people go to an All Inclusive
Wed 5th Jan, 2011
(Full Disclosure: I chair the UWI Fete Committee so I'm likely to say good things about the UWI Fete) To see and to be seen...
Read More »
Confessions of a mostly happily married man
Sat 1st Jan, 2011
When we moved to Canada in 2000, picking up all 6 pickneys and starting a new life on Lawrence Avenue, I became quite fond of...
Read More »
The Internet. The great leveller?
Fri 31st Dec, 2010|Blog, Digital Marketing
It used to be that publishing was an option only for the rich and connected.  Not any more.  Any wretch now has a soap box...
Read More »
"I don't listen to that channel"
Media Schedules are the ‘orphans’ of advertising (and so are the people who plan them)
Tue 28th Dec, 2010|Ad Industry, Blog
Winfield Aleong, my first mentor in the advertising business, used to lament that clients would spend hours haggling over the punctuation in a headline and...
Read More »
Just 3 Christmas wishes for T&T
Sat 25th Dec, 2010
That Trinidadians and Tobagonians (although I find they do it less than us Trinis) stop deifying our leaders in both state and corporate institutions.  We can...
Read More »