Dennis Ramdeen

Machel Montano
Machel understands the Power of Scarcity
Sun 28th Nov, 2010|Blog, Marketing Strategy
Robert B. Cialdini, Ph.D. in his book Influence: The Psychology of Persuasion describes The Rule of Scarcity — That which is rare or is becoming...
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Rum don’t Stalk
Sun 28th Nov, 2010|Blog, Marketing Strategy, Traditional Advertising
Angostura is taking the bold step to promote Rum as a category VS the scotch brands (in particular they are attacking the market leaders JWB and...
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The brand gurus have become commodities ourselves
Tue 23rd Nov, 2010|Blog, Marketing Strategy
I was thinking about how agencies in Trinidad and I imagine the world over have become commodities.   What irony that we who parade as masters...
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Beating Yourself
Fri 19th Nov, 2010|Blog, Marketing Strategy
Answerbag describes an unforced error as follows: "In tennis when a player flat out makes an error which is not a result of an action...
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The New Business Pitch- AKA Powerpoint Hell
Thu 18th Nov, 2010|Ad Industry, Blog
I have sat on both sides of the table in an ad agency pitch.  One of them included a native Indian tribe as the Agency...
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Advice from Ronald Harford….keep your nails clean
Sun 14th Nov, 2010
Went to a novel event hosted by Lok Jack GSB that put Ron Harford centre stage.  Ron has been at Republic Bank (formerly Barclay's) for...
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10 reasons why I wish pepper had done this Orkin ad
Sat 6th Nov, 2010|Blog, Traditional Advertising
Its single mindedness  (just in case you did not get it; We'll get you wherever you are Mr. Pest) Clearing the room was pure genius Copy...
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The confessions of an adman
10 Common Ad Agency sins
Tue 26th Oct, 2010|Ad Industry, Blog
Having an Accountant run the shop.  Or make marketing decisions. Not letting the media buyer in on the brand strategy. Developing a campaign without a clear...
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10 Things that worry me about the Ad Business in T&T
Mon 25th Oct, 2010|Ad Industry, Blog, Traditional Advertising
Not enough marketing mentors.  So whose teaching marketing craft? Ads that win awards don't necessarily sell more products. The ad industry is not investing in...
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Whom do you trust?
Wed 20th Oct, 2010|Blog, Digital Marketing, Marketing Strategy
Edelman, the world’s leading independent public relations firm, with 3,200 employees in 51 offices worldwide, answers the question, Whom do you trust? "Trust in traditional...
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Social Media Strategy
Mon 18th Oct, 2010|Blog, Digital Marketing
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“Hot peppers losing their heat” Really?
Wed 6th Oct, 2010|Blog
According to this article from the Trinidad Express, peppers are getting less hot.  Really?  Obviously these guys have not visited my doubles vendor or an ad...
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