Dennis Ramdeen

Sun 28th Nov, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy, Traditional Advertising

Angostura is taking the bold step to promote Rum as a category VS the scotch brands (in particular they are attacking the market leaders JWB and...

The brand gurus have become commodities ourselves

Tue 23rd Nov, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

I was thinking about how agencies in Trinidad and I imagine the world over have become commodities. What irony that we who parade as masters...

Beating Yourself

Fri 19th Nov, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

Answerbag describes an unforced error as follows: "In tennis when a player flat out makes an error which is not a result of an action...

The New Business Pitch- AKA Powerpoint Hell

Thu 18th Nov, 2010Sun 9th Jun, 2013|Ad Industry, Blog

I have sat on both sides of the table in an ad agency pitch. One of them included a native Indian tribe as the Agency...

Advice from Ronald Harford….keep your nails clean

Sun 14th Nov, 2010Thu 6th Jan, 2011

Went to a novel event hosted by Lok Jack GSB that put Ron Harford centre stage. Ron has been at Republic Bank (formerly Barclay's) for...

10 reasons why I wish pepper had done this Orkin ad

Sat 6th Nov, 2010Sun 9th Jun, 2013|Blog, Traditional Advertising

Its single mindedness (just in case you did not get it; We'll get you wherever you are Mr. Pest) Clearing the room was pure genius Copy...

10 Common Ad Agency sins

Tue 26th Oct, 2010Sun 9th Jun, 2013|Ad Industry, Blog

Having an Accountant run the shop. Or make marketing decisions. Not letting the media buyer in on the brand strategy. Developing a campaign without a clear...

10 Things that worry me about the Ad Business in T&T

Mon 25th Oct, 2010Sun 9th Jun, 2013|Ad Industry, Blog, Traditional Advertising

Not enough marketing mentors. So whose teaching marketing craft? Ads that win awards don't necessarily sell more products. The ad industry is not investing in...

Whom do you trust?

Wed 20th Oct, 2010Sun 9th Jun, 2013|Blog, Digital Marketing, Marketing Strategy

Edelman, the world’s leading independent public relations firm, with 3,200 employees in 51 offices worldwide, answers the question, Whom do you trust? "Trust in traditional...

“Hot peppers losing their heat” Really?

Wed 6th Oct, 2010Sun 21st Jun, 2020|Blog

According to this article from the Trinidad Express, peppers are getting less hot. Really? Obviously these guys have not visited my doubles vendor or an ad...