Dennis Ramdeen

16 ways to beat the recession in T&T
Wed 8th Jun, 2016|Blog
Beat the recession in your head first and your body will follow. If you are walking around thinking "woe is me",  guess what follows? Engage...
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Tell stories. Stop advertising.
Mon 25th Apr, 2016|Blog
Truth be told advertising has always had a measure of story telling.  But the stories too often have been inward looking.  They have been about...
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14 ways to drive sales in recession.
Thu 17th Mar, 2016|Blog
Add value to your offering while maintaining your price. You want to stand out among alternatives.  Give customers a compelling reason to remember you. Is...
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12 ways to build a brand people love.
Sat 20th Feb, 2016|Blog
  Start a movement around your brand.  You're not a one man band and even one man bands need roadies and family support. Build green...
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The spider and the fly.
Mon 25th Jan, 2016|Blog
Why did "The Greens" have such a short life cycle. It seems like only yesterday, it was born. Mayflies have the shortest lifespan on Earth....
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How do we curb our love for strawberries in T&T?
Thu 31st Dec, 2015|Blog
I use strawberries here as a metaphor for things we crave and buy that are from another land. You can go for days, weeks and...
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Culture eats strategy for breakfast.
Fri 20th Nov, 2015|Blog
I am a born again Culturalist.  I have lived all my working life attending the Church of Strategy and now I have seen the light....
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What’s your brand’s pink spoon?
Sun 1st Nov, 2015|Blog, Marketing Strategy
Why does Baskin Robbins have a pink spoon? Why does Papa John's serve every one of their pizzas with a jalapeno pepper? Why does Tiffany...
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Waiting on Hassan.
Thu 8th Oct, 2015|Blog
I went Gyro shopping last night on the Ave.  Actually it was more like Gyro targeting because I instinctively headed straight to Hassan Gyros.  There...
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10 lessons learnt in 10 years in business in T&T.
Wed 19th Aug, 2015|Blog
Eleven years ago I was in my dream job heading the largest ad agency in T&T working with some really bright and passionate young people....
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11 best Marketers in Trinidad and Tobago.
Thu 30th Jul, 2015|Blog
I'm going to stick my neck out and name 11 people who would make my Marketing Team.  These are marketers who have proven their ability...
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T&T politicians still need to kiss babies.
Wed 29th Jul, 2015|Blog
Once upon a time T&T politicians’ main form of communication to the electorate was the "Political Meeting", usually of the "cottage" or "public" variety.  Politicians...
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