Dennis Ramdeen

Fay Ann – Zigging when others zag.
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Nigel Campbell whose opinion I value had this to say about the new Raze video: "So all Fay Ann wanted to do was make this...
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Want to get more sales? Call a meeting.
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Meetings are the security blankets of us marketing and sales folks.  Whenever sales are down, what do we do?  We call a meeting.  Competitors launch...
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A smart couple from Tobago is making things hot.
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Tobago holds a special place in the hearts of Trinidadians.  We Trinis wish we could enjoy the stress free life they lead.  We admire their...
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Is the medium more important than the message?
As marketing folks we talk the talk about being relevant to our consumers, but do we walk the talk?  In T&T we are still largely...
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T&T brand manager? 15 reasons you should hop on the Twitter train.
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More marketing and branding content available at the University of Twitter You can match your follows to your interests Short read lets you decide on...
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Forget your competition Carib Brewery. Focus on your customers and consumers.
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I have made the mistake of spending many man hours plotting against the competition.  Doing what if scenarios on pricing, distribution, new products and promotions...
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Doubles: Official breakfast of Trinidad.
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'Double's has been around forever.  At least since the 60's.  In the last 10 years or so it has exploded.  Why?  What's the tipping point...
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Social media creates communities, not markets.
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“Social media creates communities, not markets.” - Don Schultz The main message I got out of a Social Media (SM) Strategy Course I attended last...
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It’s the experience, stupid.
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“In 1992, campaign strategist James Carville coined a slight variation of the phrase 'it’s the economy, stupid.'  At that time, Carville was attempting to emphasize...
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15 brands in T&T. 15 points of difference.
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The single most important thing for any brand to have is a point of difference.  'Miss Kanhai' Roti on the Western Main Road,  St James,...
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Is product sampling a good idea for your brand?
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Sampling aims to get people to try a new product or a new twist on an existing one.  People get risk free access to try...
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For or with?
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Do you work for someone or with someone?  When you work for someone here's what that normally means: The boss gets to make all the...
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