Blog

posted on Fri 16th Aug, 2024
19 years – Slight pepper
19 years – Slight pepperIn August 2005, when Pepper start,Full of excitement and plenty heart.Friends and family, all rally ‘round,To help we plant, a stake in the ground.Back then, we fuss ‘bout print and TV,Ads in papers, yes page two for weNo algorithms, no big data to chase,More vibes and gut, to win the race. By 2024 things eh bettin' change a lotAI, TikTok, we learn a new word, pivotClients now want clicks and plenty likes,While chatbots talk and memes spike.But differentiation, it’s still the key,To stand out bold, not blend in sea.We find de twist, we find de groove,Make...
continue reading
posted on Mon 5th Aug, 2024
AI in Action at the UWI Garden Party
AI provided a solid foundation that we could personalise and refine. This process saved us countless hours and sparked creativity, ensuring we always had fresh and engaging content.
continue reading
posted on Tue 23rd Jul, 2024
Maximising Your Marketing with PepperConnect: A Closer Look at Our Suite of Services
Hey there, savvy marketers and business owners! Last month we introduced PepperConnect – our latest, greatest, and most exciting digital marketing suite designed to supercharge your marketing efforts. You’re probably wondering, “What’s PepperConnect and how can it make my life easier?” right? Well, grab a coffee, sit back, and let’s dive in! Why PepperConnect? We’ve been listening to you, our valued clients, prospects and other marketers. We’ve heard your marketing woes, your month-end frustrations with engagement rates, and you’re longing for a solution that does it all. That’s why we created PepperConnect – to bring together the best digital marketing...
continue reading
posted on Tue 27th Feb, 2024
BBQ Fundraiser for Candice Spence-Villafana
At age 42, Candice is a beacon of strength for her three beautiful daughters, aged 11 and 13 (including twins), navigating the world as a single mother with grace and unwavering dedication. Candice's journey took a challenging turn when she developed diabetes during pregnancy, a condition that has since cast a long shadow over her health. The years following have been marked by a series of medical battles, each more daunting than the last. In 2016, the first of these trials emerged, with diabetic nerve damage setting the stage for what would become a relentless fight for her wellbeing. October...
continue reading
posted on Wed 31st Jan, 2024
Guava Season
In January's gloom, our ad agency seethesWith budgets smaller than bikini and beadsChristmas has passed, leaving pockets so lean,Very few brands in sight, even less on the scene 'Twas a season of cheer, of grand expenditure,Now quiet reigns, not many ads after reindeerWhile Trinidad jumps to Carnival's calypso beat,Work from home is starting to feel like a retreat Airwaves are jammed with Panorama's tune,Fatima fetes under the bright carnival moon.But here in our space, the vibe's not the same,Guava season: advertising in Jan by a next name Once wild fruits fed those with naught in their purse,Now January's a curse,...
continue reading
posted on Mon 26th Jun, 2023
Meet our new Intern – Joseph
We are excited to have Joseph spend some time with us as one of the many interns who have passed through our doors over the past 18 years..  We find that we learn from them, as much as they learn from us. Joseph is a St Mary’s College alumni and is pursuing his BFA in Animation at the School of Visual Arts (SVA), New York.  He expects to graduate this year.  He hopes to land a job working as a background designer for animation upon graduation.  He says his second choice for a career would be to pursue writing or...
continue reading
posted on Thu 26th Jan, 2023
chat gbt talks back…and fast
ChatGPT is a chatbot launched by OpenAI in November 2022. made my maiden voyage a few days agohere are my first impressions: it's not too shabby briefed the chatbot to write copy for a campaign and asked it do it from 5 different angles, which I identified. provided examples of other works that it could use as inspiration for each angle. gave it the brand's point of difference [aka strategy] and also its personality and some words it should not use in the campaign. as those words belonged to competing brands. also gave it a consumer insight. in minutes the...
continue reading
posted on Wed 4th Jan, 2023
Pepper Advertising launches 2 new Guys
Pepper Advertising, celebrating 17 years in business in 2022, has announced the launch of two specialized services: Email Guys and Contest Guys. Email Guys will connect brands to existing and potential customers through a specialized email service which allows for a more personalized customer experience, as well as increased opportunities for re-marketing. Kyle Roberts, Email Guys Lead noted that “ according to Campaign Monitor research 72% of people would rather receive marketing materials from brands through their email, compared to 17% who would prefer social media”  Roberts added, “Email has been underutilized by marketers in T&T. Email cultivates long-term relationships...
continue reading
posted on Thu 29th Dec, 2022
23 predictions for 2023 in T&T
1. after 42 years of marriage, I will remarry the same woman because of the outstanding customer experience. 2. marketing people will complain about not being so sure about social media but still keep piling on the $$ there 3. an influencer will embarrass their client and make bad for other influencers 4. freelancers and in-house agencies will keep annoying agencies who thought that we had a God given right to exclusivity to all clients, especially the big ones 5. we still won't have a media track survey that's endorsed by the media and agency associations. so we will continue...
continue reading
posted on Mon 19th Dec, 2022
Pepper picks Ariana for Golden Pepper
Ariana Tang is this year’s recipient of the Pepper Advertising 'Golden Pepper Award’.  Her award was announced during the company’s annual Christmas Party, held recently at the Kapok Hotel, Port of Spain.  Ariana is a Digital Marketing Specialist, who develops and executes digital and social media programs for clients, including measuring and reporting on their impact and effectiveness. “Each year, the Golden Pepper Award recognises the person who best exemplifies Pepper’s values of taking ownership, openness, curiosity, fairness and a passion to serve.” said Pepper’s General Manager, Keitha Oliver. She continued: “Little things count and Ariana greets us most mornings with something that...
continue reading
posted on Tue 22nd Nov, 2022
10 things Marketing in T&T needs to fix
10 things marketing in T&T needs to fix 1. differentiation - it is not central to our thinking. we default to tactics. we love to do stuff without first defining a single-minded umbrella that everything we do must sit under. 2. customer experience - at the very top of organisations it's not embraced. if the boss does not see it as important, her reports and their reports will ignore it too.  why is this so? I think we believe that "that is not for we" . also on the customer side, we don't demand it. so there is a low...
continue reading
posted on Mon 31st Oct, 2022
The Old Agency Model has died.
The Ad Agency model died. But it has taken us agencies a while to discover the body.  Advertising Agencies in T&T got going sometime in the 50’s.  And ad agencies had a good run.  Until this blasted digital thing came along and spoiled the party.  Agencies had a nice arrangement.  We were the only game in town.  Consumers had limited media channels to get their news and entertainment. So it was easy to reach them, with our one-way broadcasts, to sell them stuff.  Clients were happy.  Consumers were happy.  And agencies were happy too.  Once upon a time, being invited to...
continue reading
posted on Mon 26th Sep, 2022
Keep your Brand Engine running
According to a Family Handyman online article; a motor engine can seize due to running on low or no oil, overheating, or succumbing to a broken timing belt. If a mechanic has diagnosed your engine as seized, unfortunately, there are few options readily available to you. Depending on the severity of the damage, most mechanics will suggest a complete replacement rather than attempt a repair. Think of your brand as an engine, because it is. It is the engine that drives relationships with your customers and it’s also what differentiates it and therefore should drive everything you do with your...
continue reading
Vacancy: We’re not looking for a bean counter.
Thu 29th Aug, 2024|Vacancies
CORE DISCIPLINE: • Financial Accounting • Cost Accounting REPORTS TO: • General Manager DIRECT REPORTS: • Media/Admin Coordinator • Media Planner JOB PURPOSE • Be...
Read More »
Pepper Launches PepperConnect: Direct Lines to Consumers
Tue 18th Jun, 2024|Blog
Pepper Launches PepperConnect: Direct Lines to ConsumersPepper, a leader in marketing innovation, proudly announces the launch of PepperConnect, a new suite of digital marketing services...
Read More »
The Latest AI Buzz: GPT-4o and Gemini
Fri 17th May, 2024|Ad Industry, Blog, Digital Marketing
Artificial Intelligence (AI) is reshaping the marketing landscape, and the AI world just got even cooler this week with the release of OpenAI’s GPT-4o and...
Read More »
Pepper appoints first AI specialist
Tue 30th Apr, 2024|Blog
Pepper, the ad agency known for its ability to differentiate brands through digital and traditional marketing, is thrilled to announce the appointment of Liliana Ragbir-Sookaran...
Read More »
What do butterflies like?
Mon 29th Apr, 2024|Ad Industry, Blog
Don't be like the six year old boy chasing butterflies with your net, saying buy me, buy me, buy me via social media, press, radio,...
Read More »
A ward of results
Thu 7th Mar, 2024|Ad Industry, Blog
In a world where ad agencies break into spontaneous choreography upon winning creative awards, it seems the real performance is often lost in the celebration....
Read More »
Stretching the Truth
Fri 1st Mar, 2024|Blog, Off-Topic
White lies, small or seemingly harmless untruths told to avoid hurting someone's feelings or for perceived benign reasons, can be dangerous for several reasons: Erosion...
Read More »
Vacancy: Digital Account Executive
Mon 19th Feb, 2024|Blog, Vacancies
About E-Mail Guys: E-Mail Guys, a division of Pepper, is an innovative venture aimed at diversifying our agency's revenue streams through specialized email marketing services....
Read More »