No AI here, just real beauty. Wendy Fitzwilliam, Board Member and Miss Universe 1998.
AI in Action at the UWI Garden Party
Artificial Intelligence (AI) has revolutionized various industries, and event marketing is no exception. For this year’s UWI Garden Party, we decided to leverage AI to guide our approach. From drafting scripts to generating innovative ideas and even lending its voice for radio ads, AI became our right hand. Having AI as a tool not only streamlined our marketing efforts but also supercharged our team’s efficiency and productivity.
One of the most exciting parts of using AI was in drafting initial scripts and brainstorming creative ideas for our content calendar. Picture this: it’s crunch time, and we need engaging captions and catchy social media posts to drive ticket sales. AI tools stepped in as our creative assistant, offering a plethora of ideas and drafts to promote the food, welcome drink, dress code, event purpose and entertainment. For instance, when we needed a captivating video script to showcase the dress code in different Italian cities, AI provided a solid foundation that we could personalise and refine. This process saved us countless hours and sparked creativity, ensuring we always had fresh and engaging content.
But the AI magic didn’t stop there. We took it a step further and used AI to generate an Italian voiceover for our radio ad. Imagine hearing a smooth, professional accent that perfectly captured the essence of the UWI Garden Party theme, La Festa in Giardino – that was our AI in action. This innovative approach not only cut down on production time and cost, but also delivered high-quality audio that resonated with our audience.
AI also played a crucial role in analysing Meta and Google ad reports and engagement rates. By utilizing AI-driven analytics, we gained valuable insights into the performance of our campaigns. This allowed us to make data-driven decisions, optimise our ad spend, and improve our engagement strategies. The ability to quickly analyse large sets of data and extract actionable insights ensured that our marketing efforts were both efficient and effective.
Our experience with the UWI Garden Party showcased the incredible benefits of incorporating AI into advertising. AI can handle repetitive tasks, spark creative ideas, and maintain consistency across marketing channels. Embracing AI improves efficiency, reduces workload, and creates more engaging campaigns. However, it is critical to personalise the messaging and add your own local flavour to AI’s creative output to ensure relevance. As we continue to explore AI in marketing, the opportunities for innovation and growth are limitless.
The UWI Garden Party Marketing and Promotions was done in collaboration with Infinique. Click to see showreel.
