Blog

The art of the beg. Fundraising made simple.
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In every group there's always that one person on the Fundraising Committee who knows how to beg.  That would be me. Here's 15 things that...
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Olympics 2016: 5 lessons for your business
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Although the 2016 Olympic Games came to a close in Rio weeks ago, the performances of countless athletes have left indelible memories in the minds...
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Go places with Heineken
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Seizing attention by letting customers play with your brand: the case of the new Heineken campaign   Being able to catch customers’ attention may not...
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Pepper joins International network of Independent Ad Agencies
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Pepper Advertising has joined thenetworkone – the global network of independent media, advertising, PR and marketing agencies. thenetworkone is an international hub consisting of more...
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Pepper is 11 years young.
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Here are 11 things that I reflect on as pepper turns 11: Always do the right thing Digital is the new 30 second tvc It's...
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Hillary’s brand lacks clarity.
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Unless you have absolute clarity of what your brand stands for, everything else is irrelevant. – Mark Baynes "It's the economy, stupid."  This bit of down-home...
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10 Things a Marketer can learn from the Cruise Ship business.
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Just came back from my first cruise and overall it was good.  Maybe an 8 out of 10.  As a marketer, I'm always looking for...
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16 ways to beat the recession in T&T
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Beat the recession in your head first and your body will follow. If you are walking around thinking "woe is me",  guess what follows? Engage...
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Clorox Situations – such clean fun
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Humour in advertising has always worked. When the ad captures a situation that we can all relate to, well, a gem is created. Such is...
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Tell stories. Stop advertising.
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Truth be told advertising has always had a measure of story telling.  But the stories too often have been inward looking.  They have been about...
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“Because Everything” is everything I love
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Don't you just love it when you see one of those ads that are like a classic mystery movie, where you wonder what is going...
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India’s incredible tourism campaign
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I have seen numerous tourism ads that give a beautiful vista of the sights and sounds of the country being highlighted, however, I have never...
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