Blog

An ice cold Coke…literally
Wed 23rd Mar, 2016|Ad Industry, Blog, Marketing Strategy
I don't know how the people at Coca-Cola do it. They seem to have a bottomless pit filled with ideas. When I came across an...
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14 ways to drive sales in recession.
Thu 17th Mar, 2016|Blog
Add value to your offering while maintaining your price. You want to stand out among alternatives.  Give customers a compelling reason to remember you. Is...
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Racism is a Business
Mon 7th Mar, 2016|Ad Industry, Blog, Traditional Advertising
Being born in Trinidad and Tobago, a country where the Afro-Trini population is approximately 40%, it always surprises me when I am treated like a...
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Rape culture. New ad campaign attacks it.
Fri 4th Mar, 2016|Blog
I love it when creators are so crafty, they can present material that could be risqué or offensive, in such a way that it is...
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Me gusta mucho Coca-Cola
Wed 24th Feb, 2016|Ad Industry, Blog, Marketing Strategy, Traditional Advertising
What I like about having DirecTV is being able to look at television commercials that are geared for the Latin American audience. I would see...
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12 ways to build a brand people love.
Sat 20th Feb, 2016|Blog
  Start a movement around your brand.  You're not a one man band and even one man bands need roadies and family support. Build green...
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The spider and the fly.
Mon 25th Jan, 2016|Blog
Why did "The Greens" have such a short life cycle. It seems like only yesterday, it was born. Mayflies have the shortest lifespan on Earth....
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New Year. Old Thoughts.
Mon 4th Jan, 2016|Marketing Strategy, Off-Topic
2016 has dawned. A Happy New Year to all followers of Pepper’s blog, wishing you happiness, health and success. For my first blog of the...
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How do we curb our love for strawberries in T&T?
Thu 31st Dec, 2015|Blog
I use strawberries here as a metaphor for things we crave and buy that are from another land. You can go for days, weeks and...
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Culture eats strategy for breakfast.
Fri 20th Nov, 2015|Blog
I am a born again Culturalist.  I have lived all my working life attending the Church of Strategy and now I have seen the light....
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What’s your brand’s pink spoon?
Sun 1st Nov, 2015|Blog, Marketing Strategy
Why does Baskin Robbins have a pink spoon? Why does Papa John's serve every one of their pizzas with a jalapeno pepper? Why does Tiffany...
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Waiting on Hassan.
Thu 8th Oct, 2015|Blog
I went Gyro shopping last night on the Ave.  Actually it was more like Gyro targeting because I instinctively headed straight to Hassan Gyros.  There...
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