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“Because Everything” is everything I love
Mon 18th Apr, 2016
Wed 20th Apr, 2016
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Blog
Don't you just love it when you see one of those ads that are like a classic mystery movie, where you wonder what is going...
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India’s incredible tourism campaign
Mon 4th Apr, 2016
Mon 27th Jun, 2016
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Ad Industry
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Blog
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Marketing Strategy
I have seen numerous tourism ads that give a beautiful vista of the sights and sounds of the country being highlighted, however, I have never...
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An ice cold Coke…literally
Wed 23rd Mar, 2016
Mon 27th Jun, 2016
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Ad Industry
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Blog
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Marketing Strategy
I don't know how the people at Coca-Cola do it. They seem to have a bottomless pit filled with ideas. When I came across an...
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14 ways to drive sales in recession.
Thu 17th Mar, 2016
Thu 17th Mar, 2016
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Blog
Add value to your offering while maintaining your price. You want to stand out among alternatives. Give customers a compelling reason to remember you. Is...
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Racism is a Business
Mon 7th Mar, 2016
Mon 7th Mar, 2016
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Ad Industry
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Blog
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Traditional Advertising
Being born in Trinidad and Tobago, a country where the Afro-Trini population is approximately 40%, it always surprises me when I am treated like a...
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Rape culture. New ad campaign attacks it.
Fri 4th Mar, 2016
Fri 4th Mar, 2016
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Blog
I love it when creators are so crafty, they can present material that could be risqué or offensive, in such a way that it is...
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Me gusta mucho Coca-Cola
Wed 24th Feb, 2016
Wed 24th Feb, 2016
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Ad Industry
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Blog
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Marketing Strategy
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Traditional Advertising
What I like about having DirecTV is being able to look at television commercials that are geared for the Latin American audience. I would see...
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12 ways to build a brand people love.
Sat 20th Feb, 2016
Sat 20th Feb, 2016
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Blog
Start a movement around your brand. You're not a one man band and even one man bands need roadies and family support. Build green...
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The spider and the fly.
Mon 25th Jan, 2016
Mon 25th Jan, 2016
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Blog
Why did "The Greens" have such a short life cycle. It seems like only yesterday, it was born. Mayflies have the shortest lifespan on Earth....
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New Year. Old Thoughts.
Mon 4th Jan, 2016
Mon 4th Jan, 2016
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Marketing Strategy
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Off-Topic
2016 has dawned. A Happy New Year to all followers of Pepper’s blog, wishing you happiness, health and success. For my first blog of the...
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How do we curb our love for strawberries in T&T?
Thu 31st Dec, 2015
Thu 31st Dec, 2015
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Blog
I use strawberries here as a metaphor for things we crave and buy that are from another land. You can go for days, weeks and...
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Culture eats strategy for breakfast.
Fri 20th Nov, 2015
Sat 21st Nov, 2015
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Blog
I am a born again Culturalist. I have lived all my working life attending the Church of Strategy and now I have seen the light....
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Guava Season
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chat gbt talks back…and fast
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23 predictions for 2023 in T&T
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The Old Agency Model has died.
Mon 31st Oct, 2022
Keep your Brand Engine running
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Pepper is looking for a Motion Graphic Artist
Wed 2nd Dec, 2020
Facebook Fan Pages: Do’s and Don’ts Part Two
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Me gusta mucho Coca-Cola
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Would Rolex sponsor an All Fours League?
Sat 8th Oct, 2011
Is the medium more important than the message?
Wed 10th Jun, 2015
Social Media For Real Estate Agents
Thu 16th Mar, 2017
How can we improve our crisis communications in T&T?
Mon 13th Jan, 2014
How do we curb our love for strawberries in T&T?
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