Blog

The truth booth and nothing but the truth.

Wed 18th Feb, 2015Sun 21st Jun, 2020|Blog

Everything you do affects your brand. It's like your bank account. You make deposits and withdrawals. Really great brands make far more deposits than they...

Thu 22nd Jan, 2015Thu 22nd Jan, 2015|Blog

I am confused. I saw a few weekends ago millions gather on the streets of Paris in the freedom of speech march which bore the...

Putting the art back into Carnival. Is T&T Carnival a bikini?

Thu 22nd Jan, 2015Thu 22nd Jan, 2015|Blog

Ok so we must start be defining art which good ol' Google tells me is "the expression or application of human creative skill and imagination,...

Some like it too hot

Wed 7th Jan, 2015Thu 8th Jan, 2015|Blog

Most of us would have seen Some Like it Hot, the classic 1959 comedic American movie. In 2000, it was voted by the American Film...

The things I love about Trinidad and Tobago. (Part One)

Thu 1st Jan, 2015Thu 1st Jan, 2015|Blog, Off-Topic

Starch Mango. Just hanging in the shallows at Store Bay with just enough water to cover you up to your neck. Pommecythere between green and...

The Moo-volution of a Creative Idea – Part 2

Mon 29th Dec, 2014Wed 5th Aug, 2020|Blog

So… How does one do an ad campaign about a cow without using a cow? I doubt Einstein had a more difficult problem to figure...

Miracle on my TV

Thu 25th Dec, 2014Thu 25th Dec, 2014|Blog

I am sure that I am not the only one who says, "I'm not feeling the Christmas spirit." I surmise this is because of the...

T&T ad agency awards Golden Pepper.

Tue 23rd Dec, 2014Tue 23rd Dec, 2014|Blog

Pepper Advertising recently held its Staff Christmas Lunch and Golden Pepper Award presentation at the picturesque Royal Botanic Gardens, Port of Spain. Each year during...

11 things to win T&T customers in 2015.

Sat 20th Dec, 2014Sat 20th Dec, 2014|Blog

Make sure you have the right leader. I'm talking here not just the Marketing leadership but the Company leadership. If the Company's leader is not...

The Moo-volution of a Creative Idea – Part 1

Thu 18th Dec, 2014Wed 5th Aug, 2020|Blog

My friends outside of the advertising world often ask me, “B, how do you come up with some of those ideas?” or “It must be...

Customer Service is the New Marketing. (in T&T and across the globe)

Wed 10th Dec, 2014Wed 10th Dec, 2014|Blog

You are not selling chicken. You’re selling an experience. In Trinidad and Tobago retail brands have a huge opportunity to differentiate themselves on service and...