Blog

T&T football is a reflection of what we have become.
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Art imitates life and so does Sport.  In T&T we have developed some bad habits.  Long story short, too many of us have lost our...
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Success For a Dummy Like Me
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Throughout my years in this advertising business, I've heard and will continue to hear about success. We are shown those locally and internationally who were...
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Ztudium
Ztudium
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How many clients slip through your fingers?
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After months of putting it off, I finally found myself at the car dealership in POS to buy two replacement parts for my car.  I...
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Purple cow advertising.
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10 reasons I like this ad: It fits Moo's fresh positioning (made from fresh cow's milk never from powder)  It's fresh! It was driven by...
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What is your brand story? Tell it.
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Sauce Doubles separated themselves from other Doubles Vendors with their sauce and their story.  Much like the conductor of a symphony orchestra, their server is...
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Brand Architecture is not Brand Strategy.
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Massy is following a Masterbrand brand-architecture (with a few exceptions) where most of their companies are called by the name of the mother-ship.  According to...
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Price and Value. 2 sides. 1 coin.
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The crude definition of value is what you get divided by what you pay.  So if you pay 10 units and get back 20 units...
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Why is safety the default for so many marketers?
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If you’re not failing every now and again, it’s a sign you’re not doing anything very innovative. -Woody Allen In Trinidad and Tobago we are...
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8 things we can innovate in T&T Carnival.
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Live streaming of all shows for free.  It's the best call card we could hand out and the payback is people will visit to experience...
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A 6-year growth spurt
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I met with DR 6 years ago in a coffee shop in Diego Martin. It was August 2008 and I had just come back to...
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It’s not the costume they are buying…
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People who say all the costumes in T&T Carnival look the same are missing the point, because costumes are not what people are buying.  (Even...
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