Blog

Thu 22nd Jan, 2015|Blog
I am confused. I saw a few weekends ago millions gather on the streets of Paris in the freedom of speech march which bore the...
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Putting the art back into Carnival. Is T&T Carnival a bikini?
Thu 22nd Jan, 2015|Blog
Ok so we must start be defining art which good ol' Google tells me is "the expression or application of human creative skill and imagination,...
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Some like it too hot
Wed 7th Jan, 2015|Blog
Most of us would have seen Some Like it Hot, the classic 1959 comedic American movie. In 2000, it was voted by the American Film...
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The things I love about Trinidad and Tobago. (Part One)
Thu 1st Jan, 2015|Blog, Off-Topic
Starch Mango. Just hanging in the shallows at Store Bay with just enough water to cover you up to your neck. Pommecythere between green and...
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The Moo-volution of a Creative Idea – Part 2
Mon 29th Dec, 2014|Blog
So… How does one do an ad campaign about a cow without using a cow? I doubt Einstein had a more difficult problem to figure...
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Miracle on my TV
Thu 25th Dec, 2014|Blog
I am sure that I am not the only one who says, "I'm not feeling the Christmas spirit." I surmise this is because of the...
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T&T ad agency awards Golden Pepper.
Tue 23rd Dec, 2014|Blog
Pepper Advertising recently held its Staff Christmas Lunch and Golden Pepper Award presentation at the picturesque Royal Botanic Gardens, Port of Spain. Each year during...
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11 things to win T&T customers in 2015.
Sat 20th Dec, 2014|Blog
Make sure you have the right leader.  I'm talking here not just the Marketing leadership but the Company leadership.  If the Company's leader is not...
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The Moo-volution of a Creative Idea – Part 1
Thu 18th Dec, 2014|Blog
My friends outside of the advertising world often ask me, “B, how do you come up with some of those ideas?” or “It must be...
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Customer Service is the New Marketing. (in T&T and across the globe)
Wed 10th Dec, 2014|Blog
You are not selling chicken.  You’re selling an experience. In Trinidad and Tobago retail brands have a huge opportunity to differentiate themselves on service and...
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TCF Bank’s simple approach
Tue 9th Dec, 2014|Blog
I recall when I was in Year 1 of my acting class at university, for our presentations, the teacher would say, "Sometimes, simplicity is best."...
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T&T football is a reflection of what we have become.
Thu 4th Dec, 2014|Blog
Art imitates life and so does Sport.  In T&T we have developed some bad habits.  Long story short, too many of us have lost our...
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