Blog

Wed 9th Oct, 2013Tue 26th Aug, 2014|Blog, Marketing Strategy

Cash is too hard to come by to waste. Market share ditto. So why do we do exactly that when we do wallpaper ads. You know the...

We like vanilla advertising for the same reason we like vanilla ice cream.

Sat 5th Oct, 2013Sun 21st Jun, 2020|Blog, Marketing Strategy

Vanilla is still the most popular ice cream in the US. After all these years you would think that some other flavor would have knocked vanilla off...

Are you indispensable?

Tue 1st Oct, 2013Wed 2nd Oct, 2013|Ad Industry, Blog

At KFC we used to have a saying about "climbing the accountability ladder." The higher up on the ladder you are, the more you are...

O Canada!

Fri 27th Sep, 2013Tue 1st Oct, 2013|Blog, Marketing Strategy

Brands are built on trust. And if there are squeaky clean country brands in the world, Canada would be one of them. Or so I...

Tug at Heartstrings

Wed 25th Sep, 2013Wed 25th Sep, 2013|Blog, Digital Marketing, Traditional Advertising

As someone who grew up in a world where ads were boring, I said to myself that I’d never work in advertising. Well, ads are...

Pepper T&T is eight years old. 8 Lessons learnt.

Tue 24th Sep, 2013Wed 25th Sep, 2013|Blog

It takes more than eight years to establish a business (establish = you know with a high degree of certainty that you will be around...

Taking the Shed out of the Breakfast Shed.

Sun 22nd Sep, 2013Wed 25th Sep, 2013|Blog, Marketing Strategy

The women down at the Breakfast Shed are dying. Their business I should say, more accurately. Their transition from port kitchen to banker's row diner...

El Pecos getting it right!

Sat 21st Sep, 2013Mon 23rd Sep, 2013|Blog, Marketing Strategy

As a student of marketing I'm always on the lookout for brands that are getting it right. Brands with a clear point of difference that...

Advertising Agencies in T&T “eating a food” too.

Sat 14th Sep, 2013Wed 25th Sep, 2013|Ad Industry, Blog, Marketing Strategy

Mark Silveira in his book says: "Most advertising is neither awful nor great. It’s something infinitely more dangerous. It’s ordinary. So-so, as they put it. Or...

5 Engaging Independence Posts, 1 Key Takeaway

Mon 2nd Sep, 2013Sun 21st Jun, 2020|Blog, Digital Marketing

While many brands did not take the time to post Independence updates to their Facebook page, the following brands took full advantage of the opportunity,...

It’s now or never T&T.

Sun 1st Sep, 2013Thu 5th Sep, 2013|Blog, Off-Topic

I took this photo at the Playboyz Panyard yesterday, the red t-shirt of the tenor player reflecting on the instrument. I stood riveted as Supernovas...