Blog

eggs-in-basket
Diversify or die. A lesson from a T&T start up.
Sun 14th Oct, 2012|Blog, Marketing Strategy
Pepper is doing in seven years what T&T has not been able to do in 50 years.  We are diversifying.  In the early years we...
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tazovsky
A novel take on the alcohol ad
Tue 2nd Oct, 2012|Ad Industry, Blog, Traditional Advertising
We have seen it a thousand times before; the alcohol ads depicting the suave man conquering the  willing, sensual female. I quite enjoyed this Tazovsky...
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T&T’s real oil.
Sun 23rd Sep, 2012|Blog, Off-Topic
How do we begin to put a value to the work that Black Stalin has put down?  What has been his contribution to helping us...
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Loving pan to death… in T&T.
Sun 2nd Sep, 2012|Blog, Off-Topic
We love pan in T&T, especially when it's free. In the past few weeks there have been a few priceless moments for pan jumbies like...
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Has steelband music’s shelf life expired in T&T?
Sun 26th Aug, 2012|Blog, Off-Topic
Last night was sweet and bitter all at the same time.  Standing under the tenor of Michelle Huggins-Watts as she and the rest of the...
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10 goals for Trinidad and Tobago’s next 50.
Sat 25th Aug, 2012|Blog, Off-Topic
Local Content on Radio and TV of at least 50%; legislated at first, but then market driven Agriculture is 5 - 10% of GDP We...
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How 12 top brands got their names
Sun 19th Aug, 2012|Blog, Marketing Strategy
I came across this article on the MSN Money webpage and thought it worth sharing. Think naming a baby is tough? Try naming a cookie. Or...
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Agency or Client
Tue 7th Aug, 2012|Blog, Marketing Strategy
I am attending a marketing course Shoppers Marketing at Lok Jack GSB and after the first hour I was reminded why I love Marketing. Having...
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Great Companies keep moving the finish line.
Sun 5th Aug, 2012|Blog, Marketing Strategy
(Full disclosure the Agency I lead, Pepper, does work for ANSA McAL) John Barrow, a professor of mathematical sciences at Britain’s Cambridge University,  believes that...
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Attention T&T ad people: “The consumer isn’t a moron.”
Wed 1st Aug, 2012|Blog, Marketing Strategy
“The consumer isn't a moron; she is your wife.” So goes a quote from David Ogilvy, referred to by some as the Father of Advertising. ...
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Celebrating our 50th – Flag bearers abroad
Mon 23rd Jul, 2012|Blog, Off-Topic
As we approach our nation's golden milestone and celebrate our achievements, I take a look at four children of the soil who have gone abroad...
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Nike+ gets a high score.
Wed 18th Jul, 2012|Ad Industry, Blog
Thanks to Nike+, exercise is officially a video game. That's the clear message delivered in these two eye-catching ads for Nike+. The FuelBand product (an...
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