Blog

Mon 16th Jul, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

I always raise my eyebrows when clients say they are trustworthy. Mostly because its not something that you can define of your brand. Its one...

Why should we hire you?

Fri 13th Jul, 2012Tue 26th Aug, 2014|Blog, Off-Topic

Pepper has been doing some interviews lately. I find many interviewees can't answer one critical question, as clearly as they should: Why should we hire...

Marketing Events in the Twitterverse

Mon 9th Jul, 2012Wed 21st Jul, 2021|Blog, Digital Marketing, Marketing Strategy

There is no denying that Facebook has penetrated the psyche of Trinbago culture almost as much as the Internet itself, and remains the preferred social...

Celebrating our 50th – FIFA World Cup

Mon 9th Jul, 2012Fri 7th Jun, 2013|Blog, Off-Topic

In 1973, Trinidad and Tobago came close to qualifying to play in the 1974 football World Cup final in West Germany. Just two points away...

The ‘Wow Factor’

Mon 9th Jul, 2012Tue 26th Aug, 2014|Blog, Marketing Strategy

Recently I conducted a site visit for a Pepper Events project. While at the venue, my shoe heel got stuck in a floor board and...

Celebrating our 50th – Jerico

Mon 2nd Jul, 2012Fri 7th Jun, 2013|Blog, Off-Topic

The black power uprising in Trinidad during the early 1970's was a troubling time for our young nation. Our first elected government faced a group...

Is last minute in T&T DNA?

Sat 30th Jun, 2012Fri 7th Jun, 2013|Ad Industry, Blog

I have figured out a competitive advantage for our small Agency. For pepper advertising to win, we must adopt a first minute attitude. You see...

10 reasons why T&T business don’t tackle customer service.

Thu 28th Jun, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

We do not believe customers expect it. We don't believe Trinidadians could ever change. (we believe it's in our DNA to give poor service or...

T&T marketing raised on a diet of tactics.

Wed 27th Jun, 2012Fri 7th Jun, 2013|Ad Industry, Blog

"I want a full-page. full color press ad and I want it to run in all the dailies." You are far more likely to hear...

Can a T&T ad agency win without pitching?

Tue 26th Jun, 2012Fri 7th Jun, 2013|Ad Industry, Blog

I'm currently reading a book by a revolutionary Blair Enns entitled "The Win Without Pitching Manifesto". Blair obviously has done a lot of pitches as...