Blog

Share what you have
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No I'm not starting a branch of St Vincent de Paul.  My Mom does her part there.  What I'm talking about is your smarts.  Your...
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2 ads I wish were my ideas
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Occasionally I would see an ad and say to myself, "I like that. Why didn't I think of something like that?" Here are two that...
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Pirates of the World Wide Web
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Like everything else, the internet has its good and bad sides. Despite all the information that is available at our fingertips, the darker side of...
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ferreira
The Wise Leader
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Getting to the soul of service This weekend a friend sent me a link to a Harvard Business Review video by Ikujiro Nonaka and Hirotaka...
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WWWWimbledon
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I remember the days when the only full matches we saw from the Wimbledon tennis championships were the ladies' and men's finals. The rest of...
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focus
Is your brand leaving money on the table?
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Should Mario's sell chicken and chips? Should Dopson's Roti Shop sell cheese cake? Should pepper advertising ad agency be  doing Events and Social Media? Can...
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Apple’s Evolution in Advertising
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Apple is one of the most creative and innovative brands so of course you'll expect them to have awesome advertising campaigns. And they don't disappoint....
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Say no.
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(Say No illustration above appears on Page 152 of REWORK) Last month I picked up a NY Times best seller called REWORK.  I bought the...
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MTV thinks about life, not just dollars
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Despite their success, I have always had a problem with the popular Soca artists and leading radio stations whose audience is the youth market. Why?...
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50 Years of Independence – How yuh feel?
Next year we celebrate 50 years of independence,  50 years of leaving our  mother's house and launching out on our own.  When we turned 25...
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Vice President of Starting
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My 17 year old son Diego saw me reading the latest Seth Godin masterpiece Poke the Box and started poking into it himself.  After a...
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