Blog

Sun 17th Apr, 2011Sat 8th Jun, 2013|Ad Industry, Blog

I once had a client who announced at a staff rally that the Company's staff had permission to fail. In fact, I heard him say...

Caribbean Airlines seeing RED.

Sat 16th Apr, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

What should CAL do to send RED back to Ireland? Have a read of the How Budget Airlines work below and it offers some clues...

Ten things Marketing Managers should not have to worry about.

Fri 15th Apr, 2011Sat 8th Jun, 2013|Ad Industry, Blog

Doing what their boss wants. Having enough product. (to sell) Creative by committee Frequent budget slashing Inconsistent product quality Frequent price changes Poor company ethics...

Creative by Committee?

Thu 14th Apr, 2011Tue 26th Aug, 2014|Blog, Marketing Strategy

Creative by Committee does not work... I've always been against creative by committee. So I googled to see what others think about this and found...

Free software

Tue 12th Apr, 2011Sat 1st Jun, 2013

The word free always attracts. This will surely be my most visited post. Anyway, I came across this video on Yahoo! News' Upgrade Your Life...

Marketing Lessons from a Four Star General.

Tue 12th Apr, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

It all comes down to one thing. There's no sense making excuses or blaming others. Here's his story. Born in the Bronx to Jamaican parents. ...

Can local advertisers do the Body Wine like a Trini?

Fri 8th Apr, 2011Sat 8th Jun, 2013|Ad Industry, Blog

I have only recently recovered from my foray with Carnival 2011. It was a first for me. I actually played with a band, something I...

The Growth of Mobile Marketing

Wed 30th Mar, 2011Sun 21st Jun, 2020|Blog, Digital Marketing, Marketing Strategy

You probably have a couple cool mobile applications on your smartphone, or as marketeer you have considered delving into the ever growing realm of Mobile...

KLM Personal Space

Wed 23rd Mar, 2011Sun 9th Jun, 2013|Ad Industry, Blog, Marketing Strategy

http://www.youtube.com/watch?v=ecDH5uqsKLA A very nice ad on KLM Airline's Business Class: KLM Personal Space Experiment

Soca Monarch: Talent Contest or Elections?

Mon 7th Mar, 2011Sat 8th Jun, 2013|Ad Industry, Blog, Marketing Strategy

Once upon a time Soca Artists got on stage, strutted their stuff and at the end of the night someone was named Soca Monarch or...

Tonight, will the pan judges go for sweet or jam?

Sat 5th Mar, 2011Sat 1st Jun, 2013

T&T's Steeldrum, the Pan. Courtesy Trinbagopan.com. In the mid-nineties Renegades could do no wrong, winning Panorama in 1995, 1996 and 1997. Jit had the formula. ...