Blog

Ten things Marketing Managers should not have to worry about.
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Doing what their boss wants. Having enough product. (to sell) Creative by committee Frequent budget slashing Inconsistent product quality Frequent price changes Poor company ethics...
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Creative by Committee?
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Creative by Committee does not work... I've always been against creative by committee.  So I googled to see what others think about this and found...
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Free software
The word free always attracts. This will surely be my most visited post. Anyway, I came across this video on Yahoo! News' Upgrade Your Life...
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Marketing Lessons from a Four Star General.
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It all comes down to one thing.  There's no sense making excuses or blaming others.  Here's his story.  Born in the Bronx to Jamaican parents. ...
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Can local advertisers do the Body Wine like a Trini?
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I have only recently recovered from my foray with Carnival 2011. It was a first for me. I actually played with a band, something I...
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The Growth of Mobile Marketing
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You probably have a couple cool mobile applications on your smartphone, or as marketeer you have considered delving into the ever growing realm of Mobile...
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KLM Personal Space
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http://www.youtube.com/watch?v=ecDH5uqsKLA A very nice ad on KLM Airline's Business Class: KLM Personal Space Experiment
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Soca Monarch: Talent Contest or Elections?
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Once upon a time Soca Artists got on stage, strutted their stuff and at the end of the night someone was named Soca Monarch or...
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Tonight, will the pan judges go for sweet or jam?
T&T's Steeldrum, the Pan. Courtesy Trinbagopan.com. In the mid-nineties Renegades could do no wrong, winning Panorama in 1995, 1996 and 1997.  Jit had the formula. ...
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T&T music and film sectors need some oxygen.
I lived in Canada for 7 years and have seen it work.  And it's still working.  Canada legislates how much Canadian content a radio and...
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What should Ravi B do to get out of this mess?
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What should Ravi do?  He's made a huge mistake and some people are smelling blood and want to feed him to the lions.  This is...
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Battle of the Exes part II: H.R. at the “O.K. Corral”
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It was not high noon, yet the atmosphere was as heated as the day’s midpoint when the hour to congregate  among the differing parties had...
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