Blog

Creative by Committee?
Thu 14th Apr, 2011|Blog, Marketing Strategy
Creative by Committee does not work... I've always been against creative by committee.  So I googled to see what others think about this and found...
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Free software
Tue 12th Apr, 2011
The word free always attracts. This will surely be my most visited post. Anyway, I came across this video on Yahoo! News' Upgrade Your Life...
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Marketing Lessons from a Four Star General.
Tue 12th Apr, 2011|Blog, Marketing Strategy
It all comes down to one thing.  There's no sense making excuses or blaming others.  Here's his story.  Born in the Bronx to Jamaican parents. ...
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Can local advertisers do the Body Wine like a Trini?
Fri 8th Apr, 2011|Ad Industry, Blog
I have only recently recovered from my foray with Carnival 2011. It was a first for me. I actually played with a band, something I...
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The Growth of Mobile Marketing
Wed 30th Mar, 2011|Blog, Digital Marketing, Marketing Strategy
You probably have a couple cool mobile applications on your smartphone, or as marketeer you have considered delving into the ever growing realm of Mobile...
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KLM Personal Space
Wed 23rd Mar, 2011|Ad Industry, Blog, Marketing Strategy
http://www.youtube.com/watch?v=ecDH5uqsKLA A very nice ad on KLM Airline's Business Class: KLM Personal Space Experiment
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Soca Monarch: Talent Contest or Elections?
Mon 7th Mar, 2011|Ad Industry, Blog, Marketing Strategy
Once upon a time Soca Artists got on stage, strutted their stuff and at the end of the night someone was named Soca Monarch or...
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Tonight, will the pan judges go for sweet or jam?
Sat 5th Mar, 2011
T&T's Steeldrum, the Pan. Courtesy Trinbagopan.com. In the mid-nineties Renegades could do no wrong, winning Panorama in 1995, 1996 and 1997.  Jit had the formula. ...
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T&T music and film sectors need some oxygen.
Sun 27th Feb, 2011
I lived in Canada for 7 years and have seen it work.  And it's still working.  Canada legislates how much Canadian content a radio and...
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What should Ravi B do to get out of this mess?
Sat 26th Feb, 2011|Blog, Marketing Strategy
What should Ravi do?  He's made a huge mistake and some people are smelling blood and want to feed him to the lions.  This is...
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Battle of the Exes part II: H.R. at the “O.K. Corral”
Mon 21st Feb, 2011|Ad Industry, Blog
It was not high noon, yet the atmosphere was as heated as the day’s midpoint when the hour to congregate  among the differing parties had...
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Of Kilts and Skirts
Mon 14th Feb, 2011|Blog, Marketing Strategy, Traditional Advertising
I stayed away from writing a blog on the Angostura Single Barrel campaign despite my dislike of it and my confusion as to the intended...
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