Blog

Mon 14th Feb, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy, Traditional Advertising

I stayed away from writing a blog on the Angostura Single Barrel campaign despite my dislike of it and my confusion as to the intended...

What am I buying?

Thu 3rd Feb, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

Are 'All Inclusive" Fetes priced high? Or are they great value? Well let's do some math. A glass of wine, Scotch or Premium Rum drink...

Is Machel Montano messing with his brand by going back into Soca Monarch?

Sat 29th Jan, 2011Sun 9th Jun, 2013|Blog, Marketing Strategy

Machel is going back into the Soca Monarch and the fans love it. And that's all that should matter right? Wrong! Machel has been...

UWI Fete does the Digital

Thu 27th Jan, 2011Sun 9th Jun, 2013|Blog, Digital Marketing

The Pepper-e Digital Team is really working hard to promote UWI Fete. Trinidad Express newspaper columnist Wayne Bowman details the upcoming Fete and its online...

SOCA NEEDS AN AD AGENCY

Wed 26th Jan, 2011Sun 9th Jun, 2013|Ad Industry, Blog

I have been called old many times by my younger colleagues. They think it a poke in my rib. I see it as a compliment....

Black Swan is no ugly duckling.

Tue 25th Jan, 2011Sun 21st Jun, 2020|Ad Industry

First off... Not gonna lie, kind of a disturbing movie but there was something about it that you couldn't help but want to see more. ...

Size and color matter…and so does being different.

Sat 22nd Jan, 2011Sat 8th Jun, 2013|Ad Industry, Blog

I came across a Cahners Survey on black and white VS color ads which is logical. And given its robust sample size it's probably true...

Vacancy Positions

Fri 14th Jan, 2011Tue 26th Aug, 2014|News

Pepper Advertising currently has 3 vacant positions. See if you're a match for one of the following: Graphic Artist, Web Designer, or Account Executive. If...

Don’t advertise. Get your service right first, please.

Fri 14th Jan, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

I'm finding myself telling my service clients, with increasing frequency, to focus on their operations before investing in advertising. And recently the pepper GM has...