Blog

What should Ravi B do to get out of this mess?
Sat 26th Feb, 2011|Blog, Marketing Strategy
What should Ravi do?  He's made a huge mistake and some people are smelling blood and want to feed him to the lions.  This is...
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Battle of the Exes part II: H.R. at the “O.K. Corral”
Mon 21st Feb, 2011|Ad Industry, Blog
It was not high noon, yet the atmosphere was as heated as the day’s midpoint when the hour to congregate  among the differing parties had...
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Of Kilts and Skirts
Mon 14th Feb, 2011|Blog, Marketing Strategy, Traditional Advertising
I stayed away from writing a blog on the Angostura Single Barrel campaign despite my dislike of it and my confusion as to the intended...
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What am I buying?
Thu 3rd Feb, 2011|Blog, Marketing Strategy
Are 'All Inclusive" Fetes priced high?  Or are they great value?  Well let's do some math.  A glass of wine, Scotch or Premium Rum drink...
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Is Machel Montano messing with his brand by going back into Soca Monarch?
Sat 29th Jan, 2011|Blog, Marketing Strategy
  Machel is going back into the Soca Monarch and the fans love it.  And that's all that should matter right?  Wrong!  Machel has been...
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UWI Fete 2012: Bollywood Google Ad
UWI Fete does the Digital
Thu 27th Jan, 2011|Blog, Digital Marketing
The Pepper-e Digital Team is really working hard to promote UWI Fete. Trinidad Express newspaper columnist Wayne Bowman details the upcoming Fete and its online...
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SOCA NEEDS AN AD AGENCY
Wed 26th Jan, 2011|Ad Industry, Blog
I have been called old many times by my younger colleagues. They think it a poke in my rib. I see it as a compliment....
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Black Swan is no ugly duckling.
Tue 25th Jan, 2011|Ad Industry
First off... Not gonna lie, kind of a disturbing movie but there was something about it that you couldn't help but want to see more. ...
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Size and color matter…and so does being different.
Sat 22nd Jan, 2011|Ad Industry, Blog
I came across a Cahners Survey on black and white VS color ads which is logical.  And given its robust sample size it's probably true...
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Don’t advertise. Get your service right first, please.
Fri 14th Jan, 2011|Blog, Marketing Strategy
I'm finding myself telling my service clients, with increasing frequency, to focus on their operations before investing in advertising.  And recently the pepper GM has...
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Battle of the Exes
Wed 12th Jan, 2011|Ad Industry, Blog
In the advertising world, it is common for there to be varying levels of tension between the Account Executives and the Graphic Arts Experts from...
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