Blog

Wanted: A local revolution
Wed 5th Jan, 2011|Blog, Marketing Strategy
The Holiday season is a great time to reflect, relax, re-connect and revive for the new year. While I had little time to do any of...
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UWI Fete 2012: Bollywood Online Ad
10 reasons why people go to an All Inclusive
Wed 5th Jan, 2011
(Full Disclosure: I chair the UWI Fete Committee so I'm likely to say good things about the UWI Fete) To see and to be seen...
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Bjorn Stodart
Pepper Growing Hotter
Mon 3rd Jan, 2011|News
From the Trinidad & Tobago Newsday: [clear]Pepper Advertising continues to develop its people capability with new appointments and the promotion of its talented staff to...
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Social network
Sun 2nd Jan, 2011|Blog, Digital Marketing
Call me a cynic if you may. I, however, think that the majority of people who use the social network are not very social. If...
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Looking_for_a_graphic_artist
Pepper Advertising is seeking a cool creative graphic designer
Sun 2nd Jan, 2011|News
Main Duties: Prepare sketches, layouts and other graphic elements using layout and design software - namely Adobe Illustrator, Photoshop and InDesign Develop graphic elements &...
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Confessions of a mostly happily married man
Sat 1st Jan, 2011
When we moved to Canada in 2000, picking up all 6 pickneys and starting a new life on Lawrence Avenue, I became quite fond of...
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The Internet. The great leveller?
Fri 31st Dec, 2010|Blog, Digital Marketing
It used to be that publishing was an option only for the rich and connected.  Not any more.  Any wretch now has a soap box...
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"I don't listen to that channel"
Media Schedules are the ‘orphans’ of advertising (and so are the people who plan them)
Tue 28th Dec, 2010|Ad Industry, Blog
Winfield Aleong, my first mentor in the advertising business, used to lament that clients would spend hours haggling over the punctuation in a headline and...
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Just 3 Christmas wishes for T&T
Sat 25th Dec, 2010
That Trinidadians and Tobagonians (although I find they do it less than us Trinis) stop deifying our leaders in both state and corporate institutions.  We can...
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Attending… Maybe… Awaiting… 10 ways to get her to choose your brand
Sat 25th Dec, 2010|Blog, Marketing Strategy
Make sure your brand works (does what it says it would do) Own one thing in her mind and heart (what do you mean to...
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Do you have a MBA?
Fri 24th Dec, 2010
(Full Disclosure: I work with Wendy's franchisee in Trinidad and Tobago) The best leader, for me, is one who keeps his humility.  I've been lucky...
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Can T&T do without Carnival?
Tue 21st Dec, 2010|Blog, Traditional Advertising
Can T&T do without Carnival?  Some people might answer "hell yes".  They see it as providing the space for lewdness and drunkenness and a loss...
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