Blog

Fri 7th Jan, 2011Sun 30th Jan, 2011

I can't remember the context, but Lloyd Best once told me "don't waste trump." I was at Stag when he told me that so it...

Wanted: A local revolution

Wed 5th Jan, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

The Holiday season is a great time to reflect, relax, re-connect and revive for the new year. While I had little time to do any of...

10 reasons why people go to an All Inclusive

Wed 5th Jan, 2011Sat 1st Jun, 2013

(Full Disclosure: I chair the UWI Fete Committee so I'm likely to say good things about the UWI Fete) To see and to be seen...

Pepper Growing Hotter

Mon 3rd Jan, 2011Sat 1st Jun, 2013|News

From the Trinidad & Tobago Newsday: [clear]Pepper Advertising continues to develop its people capability with new appointments and the promotion of its talented staff to...

Social network

Sun 2nd Jan, 2011Sat 8th Jun, 2013|Blog, Digital Marketing

Call me a cynic if you may. I, however, think that the majority of people who use the social network are not very social. If...

Pepper Advertising is seeking a cool creative graphic designer

Sun 2nd Jan, 2011Fri 14th Jan, 2011|News

Main Duties: Prepare sketches, layouts and other graphic elements using layout and design software - namely Adobe Illustrator, Photoshop and InDesign Develop graphic elements &...

Confessions of a mostly happily married man

Sat 1st Jan, 2011Sat 1st Jun, 2013

When we moved to Canada in 2000, picking up all 6 pickneys and starting a new life on Lawrence Avenue, I became quite fond of...

The Internet. The great leveller?

Fri 31st Dec, 2010Sat 8th Jun, 2013|Blog, Digital Marketing

It used to be that publishing was an option only for the rich and connected. Not any more. Any wretch now has a soap box...

Media Schedules are the ‘orphans’ of advertising (and so are the people who plan them)

Tue 28th Dec, 2010Sun 9th Jun, 2013|Ad Industry, Blog

Winfield Aleong, my first mentor in the advertising business, used to lament that clients would spend hours haggling over the punctuation in a headline and...

Just 3 Christmas wishes for T&T

Sat 25th Dec, 2010Thu 6th Jan, 2011

That Trinidadians and Tobagonians (although I find they do it less than us Trinis) stop deifying our leaders in both state and corporate institutions. We can...