Blog

Here’s a company that blows away customers. Literally.
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Bloomberg TV (Flow Channel 30) has some really good stuff for anyone interested in entrepreneurship.  Like right now the founder of Zappos, Tony Hsien is on...here's...
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10 Things I would do to differentiate T&T.
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1. Own one thing. (I believe that one thing could be in the area of culture for core segment) 2. Divide to conquer (Segment the...
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Love what you do. And stick to it.
I was looking at Bloomberg TV sometime ago and Donald Trump was being interviewed and he was asked: "What’s the most important real-life advice you...
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Do you want to be a gopher or a leader?
Life is real simple.  We can group people into three main sections.  In one group are the people who fetch stuff for people, let's call...
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Where will you spend next year’s budget?
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What will deliver the goods for you in 2011 in terms of advertising ROI?  The options available are captured in the following marketing drivers: Advertising,...
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Bye local
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During my boyhood, after the jolly free-spending oil boom days were over, the recession hit sweet T and T, “Boop!” like a big stone hit...
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A Roti and a Red Solo
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Thank You Serjad Makmadeen (taken from Newsday article) What a story. You have to admire entrepreneurs especially when they start from below zero. Born in...
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Make sure your brand works before advertising it
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Why the rush to advertise?  Because the Board wants to see that we are doing something.  Because I want the stock market to see that...
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Advertising Wear Out – Can your advertising help your Competitor?
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Is there such a thing as advertising wear out? The short answer is yes.  The wear out factor was alive and well in the recent...
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10 Things to do to beat your competition
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Butting heads is the old way which does not work today.  Forget your competition and focus all your energies on your customers instead Evangelize your brand...
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Machel Montano
Machel understands the Power of Scarcity
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Robert B. Cialdini, Ph.D. in his book Influence: The Psychology of Persuasion describes The Rule of Scarcity — That which is rare or is becoming...
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Rum don’t Stalk
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Angostura is taking the bold step to promote Rum as a category VS the scotch brands (in particular they are attacking the market leaders JWB and...
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