Blog

Here’s a company that blows away customers. Literally.

Sun 19th Dec, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

Bloomberg TV (Flow Channel 30) has some really good stuff for anyone interested in entrepreneurship. Like right now the founder of Zappos, Tony Hsien is on...here's...

10 Things I would do to differentiate T&T.

Sun 19th Dec, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

1. Own one thing. (I believe that one thing could be in the area of culture for core segment) 2. Divide to conquer (Segment the...

Love what you do. And stick to it.

Sun 19th Dec, 2010Thu 6th Jan, 2011

I was looking at Bloomberg TV sometime ago and Donald Trump was being interviewed and he was asked: "What’s the most important real-life advice you...

Do you want to be a gopher or a leader?

Sat 18th Dec, 2010Thu 6th Jan, 2011

Life is real simple. We can group people into three main sections. In one group are the people who fetch stuff for people, let's call...

Where will you spend next year’s budget?

Wed 15th Dec, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy, Traditional Advertising

What will deliver the goods for you in 2011 in terms of advertising ROI? The options available are captured in the following marketing drivers: Advertising,...

Bye local

Mon 13th Dec, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy, Traditional Advertising

During my boyhood, after the jolly free-spending oil boom days were over, the recession hit sweet T and T, “Boop!” like a big stone hit...

A Roti and a Red Solo

Sun 12th Dec, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

Thank You Serjad Makmadeen (taken from Newsday article) What a story. You have to admire entrepreneurs especially when they start from below zero. Born in...

Make sure your brand works before advertising it

Sat 11th Dec, 2010Sun 9th Jun, 2013|Ad Industry, Blog, Marketing Strategy

Why the rush to advertise? Because the Board wants to see that we are doing something. Because I want the stock market to see that...

Advertising Wear Out – Can your advertising help your Competitor?

Thu 9th Dec, 2010Sun 9th Jun, 2013|Ad Industry, Blog, Traditional Advertising

Is there such a thing as advertising wear out? The short answer is yes. The wear out factor was alive and well in the recent...

10 Things to do to beat your competition

Thu 2nd Dec, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

Butting heads is the old way which does not work today. Forget your competition and focus all your energies on your customers instead Evangelize your brand...