Blog

Do you have a MBA?
Fri 24th Dec, 2010
(Full Disclosure: I work with Wendy's franchisee in Trinidad and Tobago) The best leader, for me, is one who keeps his humility.  I've been lucky...
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Can T&T do without Carnival?
Tue 21st Dec, 2010|Blog, Traditional Advertising
Can T&T do without Carnival?  Some people might answer "hell yes".  They see it as providing the space for lewdness and drunkenness and a loss...
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Here’s a company that blows away customers. Literally.
Sun 19th Dec, 2010|Blog, Marketing Strategy
Bloomberg TV (Flow Channel 30) has some really good stuff for anyone interested in entrepreneurship.  Like right now the founder of Zappos, Tony Hsien is on...here's...
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10 Things I would do to differentiate T&T.
Sun 19th Dec, 2010|Blog, Marketing Strategy
1. Own one thing. (I believe that one thing could be in the area of culture for core segment) 2. Divide to conquer (Segment the...
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Love what you do. And stick to it.
Sun 19th Dec, 2010
I was looking at Bloomberg TV sometime ago and Donald Trump was being interviewed and he was asked: "What’s the most important real-life advice you...
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Do you want to be a gopher or a leader?
Sat 18th Dec, 2010
Life is real simple.  We can group people into three main sections.  In one group are the people who fetch stuff for people, let's call...
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Where will you spend next year’s budget?
Wed 15th Dec, 2010|Blog, Marketing Strategy, Traditional Advertising
What will deliver the goods for you in 2011 in terms of advertising ROI?  The options available are captured in the following marketing drivers: Advertising,...
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Bye local
Mon 13th Dec, 2010|Blog, Marketing Strategy, Traditional Advertising
During my boyhood, after the jolly free-spending oil boom days were over, the recession hit sweet T and T, “Boop!” like a big stone hit...
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A Roti and a Red Solo
Sun 12th Dec, 2010|Blog, Marketing Strategy
Thank You Serjad Makmadeen (taken from Newsday article) What a story. You have to admire entrepreneurs especially when they start from below zero. Born in...
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Make sure your brand works before advertising it
Sat 11th Dec, 2010|Ad Industry, Blog, Marketing Strategy
Why the rush to advertise?  Because the Board wants to see that we are doing something.  Because I want the stock market to see that...
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Advertising Wear Out – Can your advertising help your Competitor?
Thu 9th Dec, 2010|Ad Industry, Blog, Traditional Advertising
Is there such a thing as advertising wear out? The short answer is yes.  The wear out factor was alive and well in the recent...
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10 Things to do to beat your competition
Thu 2nd Dec, 2010|Blog, Marketing Strategy
Butting heads is the old way which does not work today.  Forget your competition and focus all your energies on your customers instead Evangelize your brand...
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