Blog

Machel Montano
Machel understands the Power of Scarcity
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Robert B. Cialdini, Ph.D. in his book Influence: The Psychology of Persuasion describes The Rule of Scarcity — That which is rare or is becoming...
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Rum don’t Stalk
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Angostura is taking the bold step to promote Rum as a category VS the scotch brands (in particular they are attacking the market leaders JWB and...
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