Blog

Machel Montano
Machel understands the Power of Scarcity
Sun 28th Nov, 2010|Blog, Marketing Strategy
Robert B. Cialdini, Ph.D. in his book Influence: The Psychology of Persuasion describes The Rule of Scarcity — That which is rare or is becoming...
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Rum don’t Stalk
Sun 28th Nov, 2010|Blog, Marketing Strategy, Traditional Advertising
Angostura is taking the bold step to promote Rum as a category VS the scotch brands (in particular they are attacking the market leaders JWB and...
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The brand gurus have become commodities ourselves
Tue 23rd Nov, 2010|Blog, Marketing Strategy
I was thinking about how agencies in Trinidad and I imagine the world over have become commodities.   What irony that we who parade as masters...
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Beating Yourself
Fri 19th Nov, 2010|Blog, Marketing Strategy
Answerbag describes an unforced error as follows: "In tennis when a player flat out makes an error which is not a result of an action...
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The New Business Pitch- AKA Powerpoint Hell
Thu 18th Nov, 2010|Ad Industry, Blog
I have sat on both sides of the table in an ad agency pitch.  One of them included a native Indian tribe as the Agency...
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Advice from Ronald Harford….keep your nails clean
Sun 14th Nov, 2010
Went to a novel event hosted by Lok Jack GSB that put Ron Harford centre stage.  Ron has been at Republic Bank (formerly Barclay's) for...
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The Digital Footprint: Friend or Foe?
Fri 12th Nov, 2010|Blog, Digital Marketing
Celebrity snafu I love to read People.com...sad, but true. There’s something about celeb pics and drama that I find useful for “braincooling.”  In a recent...
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PLAYFUL KISSES IN THE SOCIAL MEDIA
Thu 11th Nov, 2010|Blog, Digital Marketing
Growing up in a time when television signed off every night and making an overseas call was a hit or miss ordeal, it is amazing...
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Langdons Lannguage Institute
Mon 8th Nov, 2010|Blog, Digital Marketing
This is really unfortunate - Landons Lannguage Institute. A simple typo could ruin a key component of your brand positioning. There are some other errors...
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10 reasons why I wish pepper had done this Orkin ad
Sat 6th Nov, 2010|Blog, Traditional Advertising
Its single mindedness  (just in case you did not get it; We'll get you wherever you are Mr. Pest) Clearing the room was pure genius Copy...
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Halloween in T&T
Sun 31st Oct, 2010|Blog
According to Wikipedia, Halloween (or Hallowe'en) is an annual holiday observed on October 31, primarily in Canada, Ireland, the United States and the United Kingdom. It...
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