Blog

top 20 trinidad and tobago brands 2010
Criteria for the ‘Top 20 TT Brands’
Tue 26th Oct, 2010|Ad Industry, Blog
Faithful readers, Pepper Advertising needs your help. We're embarking on an ambitious project - something that (to our knowledge) has never before been attempted in...
Read More »
The confessions of an adman
10 Common Ad Agency sins
Tue 26th Oct, 2010|Ad Industry, Blog
Having an Accountant run the shop.  Or make marketing decisions. Not letting the media buyer in on the brand strategy. Developing a campaign without a clear...
Read More »
10 Things that worry me about the Ad Business in T&T
Mon 25th Oct, 2010|Ad Industry, Blog, Traditional Advertising
Not enough marketing mentors.  So whose teaching marketing craft? Ads that win awards don't necessarily sell more products. The ad industry is not investing in...
Read More »
Liliana Makes Headlines
Fri 22nd Oct, 2010|News
Our General Manager makes the news again for the 2nd time in 4 months. We're proud and happy to have Liliana at Pepper Advertising. "Liliana...
Read More »
Whom do you trust?
Wed 20th Oct, 2010|Blog, Digital Marketing, Marketing Strategy
Edelman, the world’s leading independent public relations firm, with 3,200 employees in 51 offices worldwide, answers the question, Whom do you trust? "Trust in traditional...
Read More »
Social Media Strategy
Mon 18th Oct, 2010|Blog, Digital Marketing
Read More »
Made in T&T. Never!
Thu 14th Oct, 2010|Ad Industry, Blog, Traditional Advertising
After the euphoria of getting into the advertising world has faded, there is a common realisation and statement from us in the creative department when...
Read More »
10 Power Napping Tips
Thu 7th Oct, 2010|Blog
All animals around the world do it at some point during the day. We humans are animals too, so why do we fight it? What...
Read More »
Winners at the T&T Film Festival
Thu 7th Oct, 2010
The fourteen day Trinidad and Tobago Film Festival 2010 came to an end on Tuesday 6th October where winners were announced at the gala closing....
Read More »
“Hot peppers losing their heat” Really?
Wed 6th Oct, 2010|Blog
According to this article from the Trinidad Express, peppers are getting less hot.  Really?  Obviously these guys have not visited my doubles vendor or an ad...
Read More »
Why we buy? Shattering marketers’ cherished beliefs
Mon 4th Oct, 2010|Blog, Marketing Strategy, Traditional Advertising
Someone I admire a lot  told me about this book.  So I went hunting for it online.  It basically shatters long held beliefs of marketers. ...
Read More »
Small islands are BIG on Digital
Sun 3rd Oct, 2010|Blog, Digital Marketing
According to Internet World Stats  www.internetworldstats.com St Lucia, St Vincent and Antigua & Barbuda are some serious Internet users.  I'm surprised partly because I believe T&T...
Read More »