Blog

10 Things that worry me about the Ad Business in T&T
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Not enough marketing mentors.  So whose teaching marketing craft? Ads that win awards don't necessarily sell more products. The ad industry is not investing in...
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Liliana Makes Headlines
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Our General Manager makes the news again for the 2nd time in 4 months. We're proud and happy to have Liliana at Pepper Advertising. "Liliana...
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Whom do you trust?
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Edelman, the world’s leading independent public relations firm, with 3,200 employees in 51 offices worldwide, answers the question, Whom do you trust? "Trust in traditional...
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Social Media Strategy
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Made in T&T. Never!
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After the euphoria of getting into the advertising world has faded, there is a common realisation and statement from us in the creative department when...
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10 Power Napping Tips
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All animals around the world do it at some point during the day. We humans are animals too, so why do we fight it? What...
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Winners at the T&T Film Festival
The fourteen day Trinidad and Tobago Film Festival 2010 came to an end on Tuesday 6th October where winners were announced at the gala closing....
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“Hot peppers losing their heat” Really?
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According to this article from the Trinidad Express, peppers are getting less hot.  Really?  Obviously these guys have not visited my doubles vendor or an ad...
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Why we buy? Shattering marketers’ cherished beliefs
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Someone I admire a lot  told me about this book.  So I went hunting for it online.  It basically shatters long held beliefs of marketers. ...
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Small islands are BIG on Digital
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According to Internet World Stats  www.internetworldstats.com St Lucia, St Vincent and Antigua & Barbuda are some serious Internet users.  I'm surprised partly because I believe T&T...
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Who are you following?
Who are you learning from? No this is not a blog about Twitter. Rather I'm asking how are you learning to be a better brand...
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Top 6 Republic Day Press Ads 2010
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Here is my first assignment as outlined by our highly qualified and equally as entertaining 'blog' editor-in-chief: EBAR Republic Day Republic Day: the second public...
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