Blog

Pepsi set to take on Coca Cola in Trinidad… finally
Mon 2nd Aug, 2010|Ad Industry, Blog
Pepsi is finally going to show up on the Trinidad stage.  Why?  Because the Blue Waters folks just bought into Pepsi.  And if they can...
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10 things
10 Things You Need to be a Great FMCG Marketing Manager
Mon 2nd Aug, 2010|Ad Industry, Blog
Know who Phillip Kotler is (and understands the 4 P's well) Willing to hit the road (fmcg marketing is not a desk job) Understand and...
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wanted-service
Wanted: Service
Sun 1st Aug, 2010|Blog, Marketing Strategy
I worked at KFC for 8 years and we were taught that customer experience was even more important than the food.  Of course the chicken with...
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10 Things We Can Do for Russell Latapy Today
Fri 30th Jul, 2010
Ask him what he needs to take us to Brazil Give him what he asks for Stay with him on the whole journey not just...
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Super Barry
Super Barry
Fri 30th Jul, 2010|Ad Industry, Blog
I have been in the advertising industry (if we can call it that in Trinidad & Tobago) for approximately ten years. I may have probably...
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stop-talking
Advice to brand managers
Fri 30th Jul, 2010|Blog, Marketing Strategy
Stop talking and listen to your customers.    
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Me_Lily
All Colours; One People
Wed 28th Jul, 2010
I had the distinct pleasure of attending a proper Hindu wedding last weekend with my co-worker Lily.  This being my first Indian Wedding, I thought...
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wanted-service
What’s holding back our customer service?
Wed 28th Jul, 2010|Blog, Marketing Strategy
What's holding us back from giving really great customer service?  We focus too much on policies, procedures and brand manuals.  And that's a lot to focus on,  When...
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Fatima Brand Loyalty
Tue 27th Jul, 2010|Blog, Marketing Strategy
10 Reasons why Class of '75 is so loyal to Fatima College because: We spent 7  years there (some of us eight) We had special leaders including Ryan and...
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15% changes everything for the PNM
Sun 25th Jul, 2010
In a post today by Seth Godin, he reminds us of the power of 15%.  Listen to Seth: “When a newspaper loses 15% of its...
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Brasil-samba
Bikinis Beads and Feathers (BBF’s)
Sat 24th Jul, 2010
The Annual parade of band launches have started.  Masquerading as mass, the Bikinis, Beads and Feathers (BBF's) really are all about sexual and sensual expression and mulah. ...
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ballot box
T&T Elections without Manning
Sat 24th Jul, 2010|Blog, Marketing Strategy
In the recent General Elections in Trinidad and Tobago, I believe there were some people who voted against Manning rather than for the People's Partnership. ...
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