10 ways to gain more market share for your service brand
Make sure you have a brand promise and that it's relevant Tell your internal team the promise Make sure your products/services are true to the...
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What’s in a name? Everything
Recently, I went for a lunchtime bite at an establishment in St. James. This particular store sells both bakery items and cuisine. I had no...
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Degree – The stick that won’t let you down.
So I came across this ad in the newspaper the other day and had to do a double take (but not in a good way). ...
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Positioning for T&T Local Government win
How should the People’s Partnership (PP) and the People's National Movement (PNM) position themselves for the 26th July vote? Just to remind you the last...
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Companies of Leaders
In a blog posted today by Moira Clark in MyCustomer.com, she shares one of the major findings of a recent Cisco study into the impact of social...
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The Big Secret behind Social Media Marketing (that no one wants to tell you)
Q: What's the big secret that people won't tell you about Social Media? A: It's not free. Q: What's the second big secret people won't...
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5 Ways to produce Poor Advertising and 6 ways to avoid it
Here’s what many clients think agencies are: A supplier- like my stationery supplier except they deliver ideas, sometimes damn good ones The people I call...
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Everybody wants to go to heaven, but nobody wants to die.
The title of this blog, from a quote credited to Peter Tosh, came to mind when I was thinking of most people’s approach to the...
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What does your brand stand for?
Many T&T companies advertising in today’s papers have chosen Tubal Uriah “Buzz” Butler as the symbol of the Labor Day public holiday. Given all the...
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Every Marketing Manager’s dream…
Half the money I spend on advertising is wasted; the trouble is I don't know which half. John Wanamaker, (attributed) US department store merchant (1838...
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Pavement pubbing in T&T
Why are young professionals choosing to stand outside common rum shops across Trinidad to bond with their friends? Check Brooklyn Bar on a Friday afternoon...
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The thrills of unboxing a brand new Prime Minister
There is a phenomenon called unboxing or unpackaging that's growing in popularity across the globe. According to the Toronto Star, "it's increasingly popular among technophiles...
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AI in Action at the UWI Garden PartyMon 5th Aug, 2024
19 years – Slight pepperFri 16th Aug, 2024
- BBQ Fundraiser for Candice Spence-VillafanaTue 27th Feb, 2024
Guava SeasonWed 31st Jan, 2024
Meet our new Intern – JosephMon 26th Jun, 2023
chat gbt talks back…and fastThu 26th Jan, 2023
Pepper Advertising launches 2 new GuysWed 4th Jan, 2023
23 predictions for 2023 in T&TThu 29th Dec, 2022
Pepper picks Ariana for Golden PepperMon 19th Dec, 2022
10 things Marketing in T&T needs to fixTue 22nd Nov, 2022
The Old Agency Model has died.Mon 31st Oct, 2022
Keep your Brand Engine runningMon 26th Sep, 2022
El Pecos getting it right!Sat 21st Sep, 2013
Under 17 World Cup in T&T a Well Kept SecretFri 3rd Sep, 2010
Red Bull Flugtag Trinidad – awesome or nightmareTue 5th Jul, 2011
The Internet. The great leveller?Fri 31st Dec, 2010- Black Swan is no ugly duckling.Tue 25th Jan, 2011
T&T politicians still need to kiss babies.Wed 29th Jul, 2015
Reaping what we sowTue 14th Jun, 2011
- TTMF – Here to Home PartyTue 30th Jun, 2020
TTMF BillPay Online GraphicThu 25th Jun, 2020
Protox Pro MemesThu 25th Jun, 2020