Blog

market-share
10 ways to gain more market share for your service brand
Sat 24th Jul, 2010|Blog, Marketing Strategy
Make sure you have a brand promise and that it's relevant Tell your internal team the promise Make sure your products/services are true to the...
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What’s in a name? Everything
Tue 20th Jul, 2010|Blog, Marketing Strategy
Recently, I went for a lunchtime bite at an establishment in St. James. This particular store sells both bakery items and cuisine. I had no...
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Degree - The stick that won't let you down.
Degree – The stick that won’t let you down.
Thu 8th Jul, 2010|Blog, Traditional Advertising
So I came across this ad in the newspaper the other day and had to do a double take (but not in a good way). ...
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Positioning for T&T Local Government win
Mon 5th Jul, 2010|Blog, Marketing Strategy
How should the People’s Partnership (PP) and the People's National Movement (PNM) position themselves for the 26th July vote?  Just to remind you the last...
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companies_of_leaders
Companies of Leaders
Tue 29th Jun, 2010|Blog, Marketing Strategy
In a blog posted today by Moira Clark in MyCustomer.com, she shares one of the major findings of a recent Cisco study into the impact of social...
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The Big Secret behind Social Media Marketing (that no one wants to tell you)
Mon 28th Jun, 2010|Blog, Digital Marketing
Q: What's the big secret that people won't tell you about Social Media? A: It's not free. Q: What's the second big secret people won't...
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Decision-Making
5 Ways to produce Poor Advertising and 6 ways to avoid it
Wed 23rd Jun, 2010|Ad Industry, Blog
Here’s what many clients think agencies are: A supplier- like my stationery supplier except they deliver ideas, sometimes damn good ones The people I call...
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Everybody wants to go to heaven, but nobody wants to die.
Wed 23rd Jun, 2010|Blog, Digital Marketing
The title of this blog, from a quote credited to Peter Tosh, came to mind when I was thinking of most people’s approach to the...
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question_mark
What does your brand stand for?
Sat 19th Jun, 2010|Blog, Marketing Strategy, Traditional Advertising
Many T&T companies advertising in today’s papers have chosen Tubal Uriah “Buzz” Butler as the symbol of the Labor Day public holiday. Given all the...
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$1 TT bill
Every Marketing Manager’s dream…
Sun 30th May, 2010|Blog, Marketing Strategy
Half the money I spend on advertising is wasted; the trouble is I don't know which half. John Wanamaker, (attributed) US department store merchant (1838...
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Brooklyn-Bar
Pavement pubbing in T&T
Sun 30th May, 2010|Blog, Marketing Strategy
Why are young professionals choosing to stand outside common rum shops across Trinidad to bond with their friends?  Check Brooklyn Bar on a Friday afternoon...
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New Cabinet
The thrills of unboxing a brand new Prime Minister
Sun 30th May, 2010
There is a phenomenon called unboxing or unpackaging that's growing in popularity across the globe.  According to the Toronto Star, "it's increasingly popular among technophiles...
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