Digital Marketing

2016 review – What’s hot and up and coming in SM
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With 2016 ending, we thought it might be a good idea to review what’s hot as well as what we can look forward to in...
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Why? Why? Why?
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O.K. corporate T&T. I have had enough!!! STOP IT NOW! In your radio or television ads, when you want the audience to know about your...
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YouTube Advertising
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Endless opportunities of YouTube advertising for creative flair of Caribbean entrepreneurship The landscape of video advertising has never been as interesting and dynamic as over...
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Great ad copy from the untrained
Recently a friend posted on her Facebook wall a simple testament to her favourite watering hole. It was a picture of very frosty Stag bottle...
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Show-business meets Snapchat
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Packaging traditional content into a cutting-edge medium:  Show-business meets Snapchat When Snapchat first came onto the app scene as an instant messaging service, through which...
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Is the medium more important than the message?
As marketing folks we talk the talk about being relevant to our consumers, but do we walk the talk?  In T&T we are still largely...
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Why the “Giraffe” Riddle’s Success Wasn’t Just Dumb Luck
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Have you been wondering why your Facebook friends changed their profile photos to a giraffe? Well, they must have gotten the riddle below wrong: Try...
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5 Ways Social Media Can Help You Keep Your Market Share
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Your company has spent millions to attain its market share, are you doing enough to retain your customers? Social media is an invaluable tool for...
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Tug at Heartstrings
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As someone who grew up in a world where ads were boring, I said to myself that I’d never work in advertising.  Well, ads are...
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5 Engaging Independence Posts, 1 Key Takeaway
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While many brands did not take the time to post Independence updates to their Facebook page, the following brands took full advantage of the opportunity,...
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10 Things T&T’s Top FB Pages Say About We
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1) We love our belly. http://goo.gl/zKKLmt 2) We always laughing at some 'stupidness.' http://goo.gl/FS8Bja 3) We had the best childhood. http://goo.gl/KxWlMq 4) We real smart....
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forever loved
How Did a Memorial Page Become T&T’s Fastest Growing Fan Page?
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Early Sunday morning, a car accident killed 3 teenagers in San Fernando. Later that day, a Facebook page was created in memory of the 18...
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