Digital Marketing

Socially unsocial
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By now regulars should be aware of my aversion (somewhat) to the "social networking" toys of today. I am sorry, but I am not fully...
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The Growth of Mobile Marketing
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You probably have a couple cool mobile applications on your smartphone, or as marketeer you have considered delving into the ever growing realm of Mobile...
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UWI Fete 2012: Bollywood Google Ad
UWI Fete does the Digital
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The Pepper-e Digital Team is really working hard to promote UWI Fete. Trinidad Express newspaper columnist Wayne Bowman details the upcoming Fete and its online...
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Social media and the God given voice
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It seems that on a daily basis I am being shown a positive side to the social media phenomenon. I must confess, my views are...
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Social network
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Call me a cynic if you may. I, however, think that the majority of people who use the social network are not very social. If...
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The Internet. The great leveller?
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It used to be that publishing was an option only for the rich and connected.  Not any more.  Any wretch now has a soap box...
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The Digital Footprint: Friend or Foe?
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Celebrity snafu I love to read People.com...sad, but true. There’s something about celeb pics and drama that I find useful for “braincooling.”  In a recent...
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PLAYFUL KISSES IN THE SOCIAL MEDIA
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Growing up in a time when television signed off every night and making an overseas call was a hit or miss ordeal, it is amazing...
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Langdons Lannguage Institute
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This is really unfortunate - Landons Lannguage Institute. A simple typo could ruin a key component of your brand positioning. There are some other errors...
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Whom do you trust?
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Edelman, the world’s leading independent public relations firm, with 3,200 employees in 51 offices worldwide, answers the question, Whom do you trust? "Trust in traditional...
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Social Media Strategy
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