Blog

Customer Service is the New Marketing. (in T&T and across the globe)

Wed 10th Dec, 2014Wed 10th Dec, 2014|Blog

You are not selling chicken. You’re selling an experience. In Trinidad and Tobago retail brands have a huge opportunity to differentiate themselves on service and...

TCF Bank’s simple approach

Tue 9th Dec, 2014Tue 9th Dec, 2014|Blog

I recall when I was in Year 1 of my acting class at university, for our presentations, the teacher would say, "Sometimes, simplicity is best."...

T&T football is a reflection of what we have become.

Thu 4th Dec, 2014Sat 6th Dec, 2014|Blog

Art imitates life and so does Sport. In T&T we have developed some bad habits. Long story short, too many of us have lost our...

Success For a Dummy Like Me

Mon 1st Dec, 2014Mon 1st Dec, 2014|Blog

Throughout my years in this advertising business, I've heard and will continue to hear about success. We are shown those locally and internationally who were...

How many clients slip through your fingers?

Sun 16th Nov, 2014Mon 17th Nov, 2014|Blog

After months of putting it off, I finally found myself at the car dealership in POS to buy two replacement parts for my car. I...

Purple cow advertising.

Fri 31st Oct, 2014Sat 1st Nov, 2014|Blog, Marketing Strategy

10 reasons I like this ad: It fits Moo's fresh positioning (made from fresh cow's milk never from powder) It's fresh! It was driven by...

What is your brand story? Tell it.

Thu 23rd Oct, 2014Thu 23rd Oct, 2014|Blog, Marketing Strategy

Sauce Doubles separated themselves from other Doubles Vendors with their sauce and their story. Much like the conductor of a symphony orchestra, their server is...

Brand Architecture is not Brand Strategy.

Fri 17th Oct, 2014Sat 18th Oct, 2014|Blog

Massy is following a Masterbrand brand-architecture (with a few exceptions) where most of their companies are called by the name of the mother-ship. According to...