Sauce Doubles separated themselves from other Doubles Vendors with their sauce and their story. Much like the conductor of a symphony orchestra, their server is elevated so they can see all the players (buyers) and all the players (buyers) can see them. Actually, the Sauce Doubles vendor does not just serve, he performs. Their Doubles is put together with great flair and bravado. They sell an experience.
What’s your story? Your sign says you sell Insurance or Groceries or Pizza or Advertising Services, but what’s your story? It could be about one man’s decision to rock the boat almost 40 years ago and invent a Trinidad pizza that used cheddar instead of mozzarella. That crazy idea has mushroomed into 19 Mario’s restaurants in Trinidad and a few more in Guyana.
TTMF gave my wife and I our first mortgage. How many other first time home owners have they helped to get started?
People are tired of snake oil salesmen epitomised by the fast talking guy pedalling another gadget on cable TV.
People crave authenticity. Tell them your story.
