Here are 11 things that I reflect on as pepper turns 11:
- Always do the right thing
- Digital is the new 30 second tvc
- It’s the size of the idea that matters, not the size of the agency
- Sharing is more beneficial than hoarding
- Brands are precious commodities
- We’ve made 132 payrolls
- Mentors are priceless
- Hire for attitude not for talent
- Your #1 job as an agency leader isn’t strategy or creative excellence. It’s people
- Try to find a few clients that inspire you
- There is now no excuse not to learn something new every single day
