Talented practician of “psychology, misdirection, ambiguity, deception and suggestion,” Derren Brown, uses the power of subliminal messaging on two unsuspecting ad agency designers.
Brown asks two designers from Saatchi & Saatchi, a world-famous advertising agency, to meet with him to come up with a campaign for a taxidermy company. They are tasked with naming the taxidermy company, coming up with a tagline and a graphic. Brown doesn’t give the designers much time to think, insisting they just use the first ideas that come to mind.
What the designers don’t know is that – through the power of the subliminal – Brown has already told them what to design. See how he pulls it off.
