- Its single mindedness (just in case you did not get it; We’ll get you wherever you are Mr. Pest)
- Clearing the room was pure genius
- Copy and graphics are saying the same thing (one selling idea)
- Branding is adequate (client did not have to say; “can you make the logo bigger?” or maybe they did)
- The idea is campaign-able (they also did other rooms like the kitchen)
- Its simplicity
- Its freshness
- Its copy efficiency
- It does not do the obvious and show pests or rat traps or other cliches
- It tells a story with 5 words, a logo and a picture
Well done rethink.
