Dennis Ramdeen

Is Branding bullshit?
Fri 15th Nov, 2013|Blog, Marketing Strategy
Bones thinks it is.  I agree with Bones that far too much emphasis is placed on image and not enough is given to substance.  We've...
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When last have you listened to your customer?
Sun 10th Nov, 2013|Blog, Marketing Strategy
Yes you.  And I don't mean hiring a research house to do a focus group for you.  I'm talking about listening yourself.  So if you...
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7 Common Brand Management Mistakes.
Sat 9th Nov, 2013|Blog, Marketing Strategy
Not knowing what your brand stands for and does NOT stand for.  "The essence of strategy is choosing what not to do." - Michael Porter ...
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There is a free lunch.
Fri 8th Nov, 2013|Blog
I saw an ad we put in the paper for a client of ours, the Arthur Lok Jack Graduate School of Business, and it contained...
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Does Share of Voice equal Share of Market?
Thu 7th Nov, 2013|Blog, Marketing Strategy
Firstly a Share of Voice Definition: SOV is defined as an individual brand’s percent of the total spending for the category for a specific time...
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How about an Employee Appreciation Day?
Tue 5th Nov, 2013|Blog
Why do so many of us business leaders treat employees' interests as low or no priority?  Is it because they are seen as an expense? ...
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KFC…National Dish of T&T?
Tue 5th Nov, 2013|Blog
According to Wiki, "A national dish is a dish that is strongly associated with a particular country."  A dish can be considered a national dish...
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11 possible reasons why concert goers gave Ne-Yo and R Kelly the red light.
Mon 4th Nov, 2013|Blog, Marketing Strategy
Ne-Yo and R Kelly's best before date may have passed especially the latter. (Nigel Telesford described him as aging) Perception that R Kelly does not...
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Neither Fish nor Fowl.
Fri 1st Nov, 2013|Blog, Marketing Strategy
People often build their factory (restaurant, real estate agency, hotel) without absolute clarity on what they want it to represent in the eyes of their...
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Porridge Creative.
Thu 31st Oct, 2013|Blog
In my working life, I have spent more time on the client side than on the agency side of the business.  In fact, I've also...
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10 things new Marketing Grads should know.
Mon 28th Oct, 2013|Blog, Off-Topic
You don't know anything about marketing.  Your learning has just started. You need to find yourself a mentor.  (go for substance over image) Money should...
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10 things we Marketing people should stop doing.
Sun 27th Oct, 2013|Blog
Making decisions without insights Advertising a lousy product or service Selling only the steak (we must also sell the sizzle) Going to war with our...
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