Dennis Ramdeen

Return on Investment for your marketing dollars.
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Three things about the new Caribbean Premier League (CPL)...their launch yesterday at Hyatt as seen on TV last night looked spectacularly unspectacular.  In cricket terms...
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i-heart-marketing
Top 10 challenges of marketers in Trinidad and Tobago.
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Lack of Accountability.   We really don't know the relationship between investments and results. "Marketers don't think like business people" (McKinsey CEO/CMO Survey) To many...
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T&T ad agency Pepper announces 4 day work week.
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8 year old boutique ad agency Pepper is showing that not only their approach to marketing communications is unique.  They announced that they will be...
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bad-stock-photos
Trinidad and Tobago advertising agencies. Death by Shutterstock.
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We regret the announce the death of the Advertising Agency in T&T  (as we know it).   Died in the first quarter of the 21st...
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The Pearl of Trinidad and Tobago’s Culture.
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Why does she bother?  Why doesn't she just give up and eat a food like the majority of us.  What keeps this African soul going,...
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Cutting Machel down to size
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The stadium was full on Machel Monday.  No other artist in T&T can pull that off.  None.   Machel called and his tribe answered.  They...
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business-success-butterfly
10 ways to succeed in that new business in 2013
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10 ways to succeed in 2013 Don't listen to people who say that you don't have the talent, or there's too much competition, or simply...
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Moo Milk
Don’t confuse us with facts Moo.
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Made from fresh...never from powder. That is the point of difference the folks at Hand Arnold are banking on to carve out a piece of...
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Marketing is dead.
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When Bill Lee wrote the article Marketing is Dead  in the Harvard Business Review he cited research done among CEOs and decision makers; "73% of them...
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dimanche-gras
How to make T&T’s Dimanche Gras show more marketable?
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Short answer?  Agree on the target and give them what they want at the right price.  Is it people sitting in the stands?  Or is...
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eggs-in-basket
Diversify or die. A lesson from a T&T start up.
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Pepper is doing in seven years what T&T has not been able to do in 50 years.  We are diversifying.  In the early years we...
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T&T’s real oil.
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How do we begin to put a value to the work that Black Stalin has put down?  What has been his contribution to helping us...
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