Dennis Ramdeen

Return on Investment for your marketing dollars.

Thu 30th May, 2013Fri 7th Jun, 2013|Blog, Off-Topic

Three things about the new Caribbean Premier League (CPL)...their launch yesterday at Hyatt as seen on TV last night looked spectacularly unspectacular. In cricket terms...

Top 10 challenges of marketers in Trinidad and Tobago.

Tue 7th May, 2013Fri 7th Jun, 2013|Ad Industry, Blog

Lack of Accountability. We really don't know the relationship between investments and results. "Marketers don't think like business people" (McKinsey CEO/CMO Survey) To many...

T&T ad agency Pepper announces 4 day work week.

Mon 1st Apr, 2013Tue 26th Aug, 2014|Ad Industry, Blog, News, Pepper

8 year old boutique ad agency Pepper is showing that not only their approach to marketing communications is unique. They announced that they will be...

Trinidad and Tobago advertising agencies. Death by Shutterstock.

Fri 29th Mar, 2013Fri 7th Jun, 2013|Ad Industry, Blog

We regret the announce the death of the Advertising Agency in T&T (as we know it). Died in the first quarter of the 21st...

The Pearl of Trinidad and Tobago’s Culture.

Tue 12th Feb, 2013Thu 6th Jun, 2013|Blog, Off-Topic

Why does she bother? Why doesn't she just give up and eat a food like the majority of us. What keeps this African soul going,...

Cutting Machel down to size

Wed 6th Feb, 2013Fri 7th Jun, 2013|Blog, Marketing Strategy

The stadium was full on Machel Monday. No other artist in T&T can pull that off. None. Machel called and his tribe answered. They...

10 ways to succeed in that new business in 2013

Sat 8th Dec, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

10 ways to succeed in 2013 Don't listen to people who say that you don't have the talent, or there's too much competition, or simply...

Don’t confuse us with facts Moo.

Sun 2nd Dec, 2012Tue 26th Aug, 2014|Blog, Marketing Strategy

Made from fresh...never from powder. That is the point of difference the folks at Hand Arnold are banking on to carve out a piece of...

Marketing is dead.

Sat 1st Dec, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

When Bill Lee wrote the article Marketing is Dead in the Harvard Business Review he cited research done among CEOs and decision makers; "73% of them...